7 tips for writing sharpshootin’ bulletpoints

Mar 20, 2019 | Copywriting | 0 comments

In print, bulletpoints can look disheveled.

On the web they’re a quick, clean and effective way to convey several important or discrete points in limited space. 

And that makes them a perfect addition to your online copywriting bag of tricks.

But like any secret writers weapon, you should only use bulletpoints for the greater good of your readers, business and search engine ranking.

Overuse or abuse will strip them of their magic powers.

How to keep your bulletpoint copy on target

Treat bullets like baby headlines

  • Include a feature, benefit or promise.
  • Weave important keywords into one or more.

Start each one with a verb if you want to encourage action

Here on the ACME event site you can quickly and easily:

  • check conference dates in you city
  • learn more about our speakers
  • register for popular seminars. 

Be consistent

 Try to keep your bulletpoints to the same length – one line each, two lines each, etc – so they are easier to read.
 Use a simple layout. Don’t mix subheadings, bullets and sub-bullets.
7. Keep your bullet groups themed and maintain the same grammatical form.

An example of how simple, keyword-inclusive bulletpoints could be used to promote several benefits of a digital photography course website might be:

  • The truth about digital vs film cameras
  • Discover 6 easy point-n-click photo taking techniques.
  • Learn the fast way to create high quality jpeg images

So, if you need to get a number important points across to your audience in a single page of web copywriting, consider the power of the dot. While online readers might be natural page scanners, bulletpoints are nature’s handbrake to their roaming eye

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