by Simon Hillier | Jul 3, 2019 | Content Marketing, Copywriting
Web page titles (a.k.a title tags or meta titles) are the Jan Brady of the SEO copywriting family.No matter how hard they try, they rarely enjoy the praise and attention lavished upon their copy siblings – especially the vivacious headline.However, it’s...
by Simon Hillier | Jun 26, 2019 | Content Marketing, Copywriting, Psychology
Copywriting is the art of crafting messages that bring home the bacon. The bread. Or as Slough’s finest paper company manager would say… As with any artistic pursuit – learning to paint, play an instrument, pen a sonnet – some people are naturals....
by Simon Hillier | Jun 19, 2019 | Content Marketing, Copywriting
Headlines are the spruikers of copywriting. They get curious patrons through the door. But have you given much through to your paragraphs? They have an equally challenging job. To back up those lofty headline promises with persuasive messages, empathy and fact....
