Writing for the web training @work or online

Elevate your team's writing skills, confidence and results
● Learn with a pro copywriter and trainer
● 100% customised to your needs
● For business, government and NPO teams

Customised writing for the web training

Elevate your writer's skills and confidence in one session

Turn your content writers into experts

Looking for a quick way to dramatically boost your team’s web content writing skills and results?

My 100% tailored Writing for the Web workshops will help you achieve that.

In a fun and interactive training session, your participants get to:

  • polish and rewrite their own work
  • analyse and pull apart your competition
  • master the latest, proven web writing techniques

Over 14 years, I’ve customised writing for the web workshops for thousands of people in:

Whether your goals are to:

  • attract more leads
  • convert more business
  • engage more readers
  • build trust in your brand
  • rank higher on Google.

Or something else.

We can achieve them together – at your office or online.

Turn your content writers into experts

My Writing for the Web workshops can help you achieve that.

Training with one of Australia’s most experienced web copywriters, your team get to:

  • rework their own writing
  • pull apart your competition
  • master the latest, proven web writing techniques

Over 14 years, I’ve customised writing for the web workshops for thousands of people in:

Whether your goal is to:

  • attract more leads
  • convert more business
  • engage more readers
  • build trust in you brand
  • rank high on Google

Or something else.

We can achieve them together – at your office or online.

Call 0414 414 151

Or scroll down for more about:

● the training experience
● your trainer
● what clients say

Swipe 23 years’ web writing experience

About your trainer

Your workshop will be designed and run by Simon Hillier. That’s me – great to meet you!

Over two decades I’ve:

  • written for 100s of mega-brands, start-ups and SMEs
  • trained thousands of writers across dozens of industries
  • faced and solved countless web content dilemmas.

To prepare for your session, I’ll invest a lot of time:

  • understanding your needs
  • analysing your content
  • researching your industry
  • designing a course that brings your writers immediate and long-term benefits.

Then I’ll personally serve up a training session that’s interactive, productive and fun (so they say!).

Over two decades I’ve:

  • written for 100s of mega-brands, start-ups and SMEs
  • trained thousands of writers across dozens of industries
  • faced and solved countless web content dilemmas.

To prepare for your session, I’ll invest a lot of time:

  • understanding your needs
  • analysing your content
  • researching your industry
  • designing a course that brings your writers immediate and long-term benefits.

Then I’ll personally serve up a training session that’s interactive, productive and fun (so they say!).

Some teams I’ve trained

Some teams I’ve trained

“The bespoke training Simon ran with the Marketing team has reset our benchmark for digital copywriting excellence!

His hard work researching our brand, competition and latest work examples provided valuable and actionable insights. Engagements and conversions have both increased. I highly recommend Simon’s web writing training if you’re looking to empower your team with the expertise and skills needed for better commercial results.” 

~ Rebecca Sykes, Art Union Marketing Manager, RSL Queensland

Learn the latest, proven web writing techniques

Learn web writing techniques that work today

I’ll teach your people writing for the web techniques used by the best in business (and best in your industry) today.
By the end of the workshop, they’ll be able to confidently apply these skills to their writing projects and improve results straight away.

100% relevant content

This isn’t a one-size-fits-all course. The techniques your team learn, exercises they work on and discussions we have will focus on:

● your existing web content
● content your team is creating
● examples from your industry
● relevant best-practice web writing.

Time and again, training clients say that the level of customisation I deliver, provides the greatest benefits of all.

To make life easy, we can run the workshop at your office or online whenever your team are available.

Depending on your needs and availability, it may be best to break the training into two or more sessions.

I’ll teach your people writing for the web techniques used by the best in business (and best in your industry) today.

By the end of the workshop, they’ll be able to confidently apply these skills to their writing projects and improve results straight away.

100% relevant content

This isn’t a one-size-fits-all course. The techniques your team learn, exercises they work on and discussions we have will focus on:

  • your existing web content
  • content your team is creating
  • examples from your industry
  • relevant best-practice web writing.

Time and again, training clients say that the level of customisation I deliver, provides the greatest benefits of all.

To make life easy, we can run the workshop at your workplace or online any time that works for your team.

Depending on your needs and availability, you may choose to break the training up into two or more sessions.

“The best thing about Simon’s writing for the web training was how tailored and detailed he made it.

He not only researched our company, but deeply investigated the quick service restaurant landscape to create a program that was informative and engaging. The exercises were especially helpful and we made changes to our site during the afternoon session!

~ Amber Brousek, eCommerce Manager, Krispy Kreme Australia

Some questions you may have

Display none

What will our writers learn?

Customised Writing for the Web training means exactly that.

Your workshop is 100% tailored to the content challenges and goals that your writers and organisation face.

Depending on your objectives and needs, we could cover topics such as:  

    • how people read online today
    • constructing easy-to-scan content
    • engaging your busy web audiences
    • finding your tone of voice
    • powerful digital storytelling
    • persuasive copywriting techniques
  • SEO/Google-rank copywriting
  • attention grabbing titles, headlines and subheads
  • body copy that hooks and holds readers
  • driving desired actions
  • blog writing
  • email, social and video script writing
Or anything else that’s important to your writers and business.

Unlike other writing for the web courses, your session is all about you goals, your writing, your industry and your audience.

How long is a writing for the web workshop?

Workshop lengths and schedules are made-to-measure too.

Of course, the amount of time required will depend on the number of topics you want to cover.

The most popular formats are:

  • Face-to-face: One full day 5 – 7 hours
  • Online (Zoom, MS Teams, etc): Two mornings 3 – 4 hours each

Other clients prefer to run online training over a longer period. For example:

  • 3-hour sessions over 3 weeks (9hrs total)
  • 2-hour sessions over 4 weeks (8hrs total)

I can take your through all the options and benefits of each.

How much does a web writing workshop cost?

Your training is developed for your specific needs, so the fee will vary depending on your goals, numbers, length etc.

You can be sure my rates are highly competitive.

In fact, the price is always far less than if you sent your people to an all-day public course that offers no customised content, exercises or focus.

How many participants in each workshop?

I’ve run customised content writing workshops for as few as five people, and as many as 50.

The ideal number is 15 or fewer, as I can give each person individual attention.

Some bigger clients like to runs sessions by business areas or departments.

For example, marketing and sales in one session, legal and policy in another, etc.

Then we can tailor the content even further for a specific group within your organisation.

 

What’s the training guarantee?

Over the past 14 years, I’ve trained thousands of people in web writing and continually develop my training to get better results.

I’m also incredibly passionate about helping organisations do great things with their words.

So, I will put in an enormous amount of time and effort to make your workshop a hugely beneficial experience.

However, if you feel your people don’t get value from the training, you won’t have to pay.

“Simon crafted a highly engaging, relevant and tailored writing for the web workshop for our team.

He was consultative during the whole planning process and went beyond my expectations in terms of preparation. And on the day, he adapted on the fly to meet the specific needs of my team.

~ Michelle Houareau, Brand and Marketing Manager, Teachers Mutual Bank

Like a proposal and quote for tailored training?

Call Simon today on 0414 414 151 to discuss your workshop needs.

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