About Simon Hillier

Eight years riding the dot-com rollercoaster

In the late 90s, I helped launch and manage e-commerce trailblazers, lastminute.com and travel.com.au.

As head of Marketing & Content:

• my email newsletters were read by over half a million subscribers
• we recorded Australia’s 1st million dollar e-commerce sales day
• I spoke at and chaired Australian and international e-commerce conferences
• I learnt from thousands of web users what they want online.

19 years running my own show

• Sydney-based Get There Content Services (formerly Get There Writing Services).
• Specialising in digital content writing, ChatGPT and AI writing training and private coaching.
• Located in sunny Manly – come and have a coffee, a beer or a swim!

16 years as a USyd CCE lecturer

Developing and delivering courses to hundreds of businesspeople every year including:

• Web Writing with SEO
• Beginner ChatGPT for Business and Marketing
• Advanced ChatGPT/AI for Marketing and Communications

See my university profile and course details.

They’re big brands, small business, government, agencies and non-profits.

I train many, write for some and private coach a select number.

They each have unique goals, be it:

• Lifting traffic, sales, and profits.
• Building customer trust, brand loyalty and authority.
• Enhancing bodies, minds and lives.
• And so much more.

But they all need one thing to get them there. The right words.

Web and SEO copy, blogs, sales funnels, EDMs, whitepapers, ads, scripts, social posts – you name it, I’ve written it for:

• SMEs and corporates
• global giants such as Microsoft, PayPal, J&J, Cochlear, Canva, ING and Jaguar
• do-greaters such as Black Dog Institute, MS Australia, Cancer Council and the Garvan Institute
• government departments
• ad, digital and SEO agencies.

Plus, print copy and everything from audio tours to royal online dating profiles (shh, I’ll never tell who!).

I’ve also penned eBooks and books for publishers, companies and some truly inspiring individuals.

The most rewarding part of my job is helping people gain the skills and confidence to write in ways they could only imagine.

And, more recently, how to blend copywriting skills with advanced ChatGPT and AI prompts and strategies.

Over the past 16 years, I’ve taught almost 22,000 people better ways to connect with their audiences through words.

I relish every opportunity to:

• train not-for-profit, business and government teams
• provide one-to-one coaching
• consult to organisations
• teach web and SEO writing at Sydney University CCE
• teach ChatGPT and AI writing at Sydney University CCE
• run courses at General Assembly
• mentor gifted kids in remote areas through Aurora College.

It’s an amazing feeling that often leaves me…lost for words.

In the digital world, it’s crucial to discover, test and understand with what’s working now and what’s coming next.

I still learn something exciting every day – be it through courses, events, client projects and challenges, students, peers or devouring the latest industry news. A few of my content-related certifications include:

John Birmingham once summed it up, “Words matter, and the right words matter most of all. In the end they’re all that remain of us.”

This may sound lofty. Yet, even the smallest business or most unassuming government agency, can do incredible things with the right words:

• Help.
• Solve problems.
• Build trust.
• Inspire.
• Change.
• Woo.
• Rank.
• Sell.
• Excite.
• Entertain.
• Captivate.
• Titillate.
• Persuade.
• Move.

I started Get There to help people and organisations use that power to share the ideas, dreams and inspiring causes they believe in with the world.

It would be my pleasure to have a chat about the things I can help you achieve with the right words too.