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Create irresistible web copy and content, in-house. With my help.

Proven copywriting, content and AI writing training to help you attract, persuade and delight your audience – so they keep coming back for more.

I’ve helped hundreds of businesses
(and 17,000+ keen writers)

Write your own high-performing digital content. Or get me to do it for you.

Is your copywriter or in-house writing team struggling to…

  • Attract and convert more of the right customers?
  • Create digital content that your audience loves?
  • Lift your brand reputation, sales or other crucial goals?

I can put the right words in your hands (and messages)

Need a trainer to teach you, or your team, how to write content that performs? A copywriter to create messages that kick goals? If it’s persuasive words you want, I have the skills, experience and happy-client proof to get you where you know you need to be.

Group Training

Digital Copywriting Training

Equip your team with pro copywriting skills to attract, persuade and convert your audience.

Government Web Writing

Book online or on-site group content writing training, tailored 100% to your goals.

Non-profit Web Writing

Ensure your people have the web writing skills to attract more funding, donations and support.

Online & Special Training

1-1 Coaching

Get my advice, help and feedback, in-person or online, as you create your own rump-kicking content.

ChatGPT + Copy Masterclass

Become a copywriting pro with AI expertise

Online Courses

Gain all the web writing skills you need online – and access them anytime, anywhere.


Website Copywriting

I’ll turn your brilliant idea into words on your site that captivate, woo and sell.

SEO Copywriting

Attract search engines and hot prospects to your pages right when they need what you’ve got.

Blog Content Writing

Share ideas and become a trusted expert while boosting your SEO, credibility and leads.

What People Say

Simon is a fantastic copywriter who can produce creative and engaging messages, turn the complex into clear and get you results.

Bianka DemetsMicrosoft

Training or copywriting, Simon and his team are an absolute pleasure – professional, approachable and highly knowledgeable.

Karen ElliffBlack Dog Institute

Clients and industry tell me how much they love the site. For fresh, edgy copy I highly recommend Simon.

Dylan Salotti, Young Mortgage Broker of the YearDivitis Finance

Engagements and conversions have increased, and I recommend Simon to any organisation looking to equip their team with the skills needed for better commercial results.

Rebecca Sykes - Art Union Marketing ManagerRSL Queensland

Simon Writes…A Blog

I’m free-pouring shots of content tips, psychology and fun. Pull up a seat and join me.

Content MarketingCopywritingPsychology

7 slammin’ web copy tips to spellbind and convert more clients

Struggling to capture traffic and sales with your web copy? Fagdaboudit! Use these proven web copywriting techniques to lift your conversions and profits.

The irresistable power of emotional content (and 7 ways to emo your audience)

Learn writing techniques that sweet-talk your customer's emotional brain, to win their attention, trust and business.
Content MarketingCopywriting

How to write SEO page titles that boost your Google rank, traffic + sales

Even the most captivating web page or blog post will go to waste if you don’t spend quality time with SEO’s neglected content child, the page title.

Get a quote for training, coaching or copywriting

Call Simon on 0414 414 151 to discuss your needs. Or send the short form below and I’ll get back to you quickly.

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