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Web content writing training
for government teams

Learn with the trainer trusted by Australia’s federal, state + local government organisations.

Fully customised.  Inhouse or Online. Flexible length/times.

Lift your in-house content writing skills, confidence and results

Today, audiences demand as much from government web content as they do from business sites.

Whether your people are writing web pages, articles, reports, social posts or emails, good enough is no longer enough.

Their content needs to be readable, credible, accessible, captivating and persuasive.

And it must achieve your goals.

Transform your staff into pro-level content writers

In your tailored Government Content Writing Workshop, your team will learn the latest web writing best-practices.

And because government writing needs to engage and persuade, I also teach them professional copywriting techniques.

By the end of the training, they’ll have the skills and confidence to create high-quality writing that performs.

100% customised training

Immediately boost your team’s writing ability with a course created around:

  • your content goals
  • your participant needs
  • your current + future writing
  • sector examples

6500+ delighted govt. staff trained

Ideal for government writers, from beginner to experienced, working in:

  • Federal government
  • State government
  • Local government
  • Govt content providers

Delivered anytime, anywhere

Train at your office, another location or online – when it suits you:

  • Full-day
  • Half day
  • Multiple short sessions
  • Online + in-person

About your trainer

Hi, I’m Simon Hillier. I’ll design and deliver your training.

Over 24 years, I’ve:

  • written for 100s of global, local and government clients
  • trained thousands of government and business writers
  • faced and solved countless web content dilemmas.

To prepare for your session, I’ll have questions and deep-dive online to:

  • understand your needs
  • analyse your content
  • research your sector
  • design training that brings your writers immediate and long-term benefits.

Then serve up a workshop that’s interactive, productive and fun (so clients say!).

Content training that works for all government teams

Some of the federal, state and local government organisations I’ve customised courses for.

What will your team learn?

Content topics to match your needs

Customised Government Content Writing Training means exactly that.

Your workshop will be fully tailored to the content challenges and goals that your writers and organisation face.

Depending on your objectives and needs, we could cover topics such as:

  • how people read online today
  • constructing easy-to-scan, accessible content
  • engaging your busy web audiences
  • finding your tone of voice
  • powerful digital storytelling
  • persuasive copywriting techniques
  • SEO/Google-rank  content writing
  • titles, headlines and subheads
  • body copy that hooks and holds readers
  • driving desired actions
  • writing articles, policies and online documents
  • email, social and video script writing

Or anything else that’s important to your content writing success.

For example, several government agencies have expressed interest in learning about  AI Writers/ChatGPT.

How to write and think like pros

In your tailored and highly interactive Government Content Writing Workshop, your team will:

  • Learn latest best-practices – in web writing, user experience and accessibility
  • Get inside reader’s heads – to know exactly what to say to capture and hold attention
  • Gain pro copywriting skills – to improve content structure, flow and engagement
  • Use persuasion techniques – that make readers want to keep reading and act now
  • Discuss and improve their content – so they can apply what they learn where it counts
  • Receive proven templates – to write high-performing content, quickly and easily

Plus, walk away with my 24 years digital writing knowledge writing for hundreds of government agencies, big brands, non-profits and SMBs.

Techniques that work today

I’m one of Australia’s most experienced digital copywriters and trainers.

The techniques and skills I share with your participants work today – backed by the world’s best research, and testing my own writing projects on a daily basis.

They’ll sponge up my 24 years of knowledge gained writing, consulting and training for government agencies, Microsoft, PayPal, Canva and hundreds of other big brands, non-profit and SMB clients.

Learn more about About Me and my experience

To improve their content in class

Time and again, clients and participants say the level of customisation I deliver is what makes the training so effect.

To prepare for your session, I’ll deep dive to:

  • understand your needs
  • analyse your content
  • research your sector
  • design training that brings your writers immediate and long-term benefits.

And deliver a program that meets your exact needs.

That writing courses can be fun

I’ve been conducting training for over 16 years because I love helping people gain the skills and confidence to write in ways they could only imagine, be it:

  • customised team training
  • one-to-one coaching
  • lecturing at Sydney University CCE
  • run courses at General Assembly
  • mentoring gifted kids in remote areas.

One thing I’ve learned is that people gain knowledge, confidence and skills in a workshop that’s:

  • highly interactive
  • highly relevant
  • practical and fun.

You can be assured that your training will be as interesting, inspiring and entertaining as it is educational.

Training FAQ

Where are the workshops held?

They can be delivered face-to-face, online or as a blend of each.

Whatever best suits you.

I also run customised training for companies overseas, either online or in-person.

How long is a government content writing workshop?

Workshop lengths and schedules are made-to-measure too.

The amount of time required will depend on the number of topics you want to cover.

Some popular formats are:

  • Face-to-face: Usually one full day (5 – 7hrs) or split over two half days.
  • Online (Zoom, MS Teams, etc): Usually over two or more sessions (2 – 4hrs each)
  • Blend: One half day in-person and then follow half-day session online

Other clients prefer to run training over a longer period. For example:

  • 3-hour sessions over 3 weeks (9hrs total)
  • 2-hour sessions over 4 weeks (8hrs total)

I can take you through all the options and benefits of each.

How many people can attend a workshop?

I’ve run customised content writing workshops for as few as five people, and as many as 50.

Today, I recommend a maximum of 15 people, so I can give each person individual attention.

If you have more people to train, please ask me about a special rate for an extra workshop.

Some clients like to runs sessions by areas or departments.

For example, content writers in one session, policy and legal teams in another, etc.

Then we can tailor the content even further for a specific group within your organisation.

Who should attend the training?

Anyone in your department or agency who writes content, from beginner to experienced.

I’ve trained thousands of writers in:

  • Government (local, state and federal)
  • Corporates and big brands
  • Ad and digital agencies
  • Not-for-profits.

How does face-to-face training work?

I come to your workplace and deliver your workshop to your team in a full day or over two half days.

I’ll bring

  • a laptop
  • the prepared presentation

The day before, I send you the PDF workbook for all participants. They can complete exercises in this book and keep it for the future.

The workbook contains 90+ pages of in-depth digital copywriting tips, techniques and templates.

While based in Sydney, I regularly travel to workplaces and other venues around Australia and the world to conduct training (travel expenses apply).

How does online training work?

Every online workshop is conducted in real time.

I can deliver the training on MS Teams, Zoom or any other platform your organisation prefers.

If I’m booking the online classroom, I’ll send you an invite link for access to pass on to participants. Or I can send it out to everyone.

Over the past three years I’ve run scores of group and private workshops, so I understand what’s keeps participants inspired, engaged and excited to learn.

Your session includes:

  • healthy discussion about your content
  • analysing your competitors
  • live quizzes
  • practical activities
  • breakout room exercises
  • regular short breaks to refresh.

Some clients like to make real-time improvements to live content – like the email campaign that was about to be sent out while the marketing manager was in class.

What does my team need for online training?

Just a computer with a microphone and webcam.

They login a few minutes before start time to check their cameras and microphones are working.

How much do workshops cost?

Your course is custom created for your specific needs. This means some clients require more preparation time than others.

As a guide, the total training fee for 15 people is usually between $4500 and $5500 + GST for a fully customised full-day/two half days training.

This proves more beneficial, engaging and cost-effective than if you sent your team to an all-day public course that offers no customised content, exercises or focus.

Like to know more? Contact me today for a chat, or a quote and a detailed proposal.

Things Clients Say

He’s an excellent presenter and engaged the teams with well prepared, professional, tailored training materials – including many practical exercises – for our websites and intranet. I would highly recommend Simon and his government writing for the web training.

Clarissa SwannAustralian Financial Securities Authority

The feedback for all beginner, advanced and senior management sessions was overwhelmingly positive. We’re implementing his recommendations right across the department.

Susy TrierDept. of Education, QLD

He was skilled at handling challenging questions and delivered the training in a fun and supportive environment that left the group feeling confident and inspired about writing their web content.

Ellice Mol, Online Content EditorANSTO

There were many tailored Council examples and exercises included so staff found it highly engaging and relevant. Our team came away feeling inspired and empowered to improve our web content – and better connect with our audience and Google.

Neha MalhotraKu-ring-gai Council

I have attached some photos of our ‘Simon Says’ infographic that they created to accompany them on the new website content writing journey. Thank you for sharing your expertise with us and tailoring the training in such a fun and helpful way.

Catherine DuffFair Work Ombudsman

Like a quote (or more info) on content writing training?

Call Simon for a chat today on 0414 414 151 . Or send the short form below and I’ll get back to you quickly.

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