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Non-profit and charity content writing training

Fully customised.   Inhouse or Online.  Flexible length/times.

Write content that brings in more funding, donations + love for your cause

As a non-profit organisation, your content writers face many challenges.  You have web pages, emails, social posts and other channels are all vying for the same hearts, support and funds.  But how do you connect with people who are constantly swamped with requests for help?

I’ve taught hundreds of writers in charities and non-profits exactly how to do this.
I can help your team too.

Learn the latest non-profit copywriter skills

In a fully customised workshop, your team will learn proven web and professional copywriting techniques tailored to achieve your goals.  This training goes deeper than other copywriting courses, so your team can think and perform as expert non-profit and charity copywriters.

100% customised training

Immediately boost your team’s writing ability with a course created around:

  • your content goals
  • your participant needs
  • your current + future writing
  • industry examples

For all non-profit teams and writers

Ideal for writers, from beginner to experienced, working in:

  • Not-for-profits
  • Charities
  • Social enterprises
  • Non-profit content providers

Delivered anytime, anywhere

Book training at your office, another location or online – when it suits you, e.g.:

  • Full-day
  • Half day
  • Multiple short sessions
  • Online + in-person

About your trainer – Simon Hillier

I’m Simon, I’ll design and deliver your training.   Over 24 years, I’ve:

  • written for 100s of global, local and non-profit
  • trained thousands of non-profit, business and government writers
  • faced and solved countless online content dilemmas.

Learn more About Me here.

To prepare for your session, I’ll deep dive to:

  • understand your needs
  • analyse your content
  • research your sector
  • design training that brings your writers immediate and long-term benefits.

Then serve up a workshop that’s interactive, productive and fun (so clients say!).

Some of our web writing training clients

What will your team learn?

Content topics to match your needs

Customised Non-Profit Content Writing Training means exactly that.

Your workshop will be fully tailored to the content challenges and goals that your writers and organisation face.

Depending on your objectives and needs, we could cover topics such as:

  • how people read online today
  • constructing easy-to-scan content
  • engaging your busy web audiences
  • finding your tone of voice
  • powerful digital storytelling
  • persuasive copywriting techniques
  • SEO/Google-rank copywriting
  •  attention-grabbing titles, headlines and subheads
  • body copy that hooks and holds readers
  • driving desired actions
  • blog writing
  • email, social and video script writing
  • using AI Writers/ChatGPT  to write better and faster

Or anything else that’s important to your content writing success.

How to write and think like pros

In your tailored and highly interactive course, your team will:

  • Learn the latest best practices – in web writing, user experience and accessibility
  • Get inside reader’s heads – to know exactly what to say to capture and hold attention
  • Gain pro copywriting skills – to improve content structure, flow and engagement
  • Use persuasion techniques – that make readers want to keep reading and act now
  • Discuss and improve their content – so they can apply what they learn where it counts
  • Receive proven templates – to write high-performing content, quickly and easily
  • Understand AI writer tools like Chat GPT – and how they can lift their content quality and speed.

Plus, walk away with my 24 years of digital writing knowledge writing for hundreds of big brands, government agencies, non-profits and SMBs.

Techniques that work today

I’m one of Australia’s most experienced digital copywriters and trainers.

The techniques and skills I share with your participants work today – backed by world’s best

research, and testing in my own writing projects on a daily basis.

They’ll sponge up my 24 years of knowledge gained writing, consulting and training for non-profits, government agencies, Microsoft, PayPal, Canva and hundreds of other big brand and SME clients.

Learn more about About Me and my experience

To improve their content in class

Time and again, clients and participants say the level of customisation I deliver is what makes the training so effective.

To prepare for your session, I’ll deep dive to:

  • understand your needs
  • analyse your content
  • research your sector
  • design training that brings your writers immediate and long-term benefits.

And deliver a program that meets your exact needs.

How to bring in multiple Rs On your I

Equipped with more confident, capable and effective web writers, your organisation will benefit from:

  • more website traffic and engagement
  • greater awareness of your cause
  • increased funding and support
  • fewer ‘admin’ calls and emails
  • happier staff
  • writing that reflects well on your brand
  • accessible content

That writing courses can be fun

I’ve been conducting training for over 15 years because I love helping people gain the skills and confidence to write in ways they could only imagine, be it:

  • customised team training
  • one-to-one coaching
  • lecturing at Sydney University CCE
  • run courses at General Assembly
  • mentoring gifted kids in remote areas.

One thing I’ve learned is that people gain knowledge, confidence and skills in a workshop that’s:

  • highly interactive
  • highly relevant
  • practical and fun.

You can be assured that your training will be as interesting, inspiring and entertaining as it is educational.

Training FAQ

Where are the workshops held?

They can be delivered face-to-face, online or as a blend of each.

Whatever best suits you.

I also run customised training for companies overseas, either online or in-person.

How long is a non-profit content writing workshop?

Workshop lengths and schedules are made-to-measure too.

The amount of time required will depend on the number of topics you want to cover.

Some popular formats are:

  • Face-to-face: Usually one full day (5 – 7hrs) or split over two half days.
  • Online (Zoom, MS Teams, etc): Usually over two or more sessions (2 – 4hrs each)
  • Blend: One half-day in-person and then follow half-day session online

Other clients prefer to run training over a longer period. For example:

  • 3-hour sessions over 3 weeks (9hrs total)
  • 2-hour sessions over 4 weeks (8hrs total)

I can take you through all the options and benefits of each

How many people can attend a workshop?

I’ve run customised content writing workshops for as few as five people, and as many as 50.

Today, I recommend a maximum of 15 people, so I can give each person individual attention.

If you have more people to train, please ask me about a special rate for an extra workshop.

Some clients like to runs sessions by areas or departments.

For example, content writers in one session, policy and legal teams in another, etc.

Then we can tailor the content even further for a specific group within your organisation.

Who should attend the training?

Anyone in your organisation who writes content, from beginner to experienced.

I’ve trainer thousands of writers in:

  • Not-for-profits.
  • Government (local, state and federal)
  • Corporates and big brands
  • Ad and digital agencies

And when I say it’s ideal for anyone, I mean it. I’ve taught:

  • creative directors
  • senior copywriters
  • content writers + strategists
  • freelance writers
  • journalists
  • authors
  • marketers
  • designers
  • scientists
  • museum curators
  • nurses
  • doctors
  • volunteers
  • yogis
  • teachers
  • firefighters
  • builders
  • SMEs
  • artists
  • chefs
  • farmers
  • CEOs + office juniors
  • UX specialists
  • ministers
  • managers
  • dog catchers
  • musicians
  • influencers
  • the list goes on.

How does face-to-face training work?

I come to your workplace and deliver your workshop to your team in a full day or over two half days.

I’ll bring

  • a laptop
  • the prepared presentation

The day before, I send you the PDF workbook for all participants. They can complete exercises in this book and keep it for the future.

The workbook contains 90+ pages of in-depth digital copywriting tips, techniques and templates.

While based in Sydney, I regularly travel to workplaces and other venues around Australia and the world to conduct training (travel expenses apply).

How does online training work?

Every online workshop is conducted in real time.

I can deliver the training on MS Teams, Zoom or any other platform your organisation prefers.

If I’m booking the online classroom, I’ll send you an invite link for access to pass on to participants. Or I can send it out to everyone.

Over the past three years I’ve run scores of group and private workshops, so I understand what’s keeps participants inspired, engaged and excited to learn.

Your session includes:

  • healthy discussion about your content
  • analysing your competitors
  • live quizzes
  • practical activities
  • breakout room exercises
  • regular short breaks to refresh.

Some clients like to make real-time improvements to live content – like the email campaign that was about to be sent out while the marketing manager was in class.

What does my team need for online training?

Just a computer with a microphone and webcam.

They login a few minutes before start time to check their cameras and microphones are working.

How much do workshops cost?

Your course is custom created for your specific needs. This means some clients require more preparation time than others.

As a guide, the total non-profit training fee for 15 people is usually between $3000 and $4000 + GST for a fully customised full-day/two half days training.

Far more beneficial, engaging and cost-effective than if you sent the same number of people to an all-day public course that offers no customised content, exercises or focus.

Like to know more? Contact me today for a chat, or a quote and a detailed proposal.

What People Say

The tailored training has greatly increased participation in our events and fundraising and was perfect for bringing more money into breast cancer research.

Sue Murray OAM, CEONational Breast Cancer Foundation

I recommend him to any organisation wanting web writing training for their employees and/or members.

Tina Allen, PresidentAustralian Medical Writers Association

Training or copywriting, Simon is an absolute pleasure – professional, approachable and highly knowledgeable.

Karen ElliffBlack Dog Institute

Engagements and conversions have increased, and I recommend Simon to any organisation looking to equip their team with the skills needed for better commercial results.

Rebecca Sykes - Art Union Marketing ManagerRSL Queensland

Get a quote for tailored web writing training!

Call Simon on 0414 414 151 to discuss your needs. Or send the short form below and I’ll get back to you quickly.

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