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Get 1-1 coaching from Australia’s favourite digital copywriting trainer

Expert content writing help and feedback as you need it.

Online or face-to-face. Book one session or ongoing.

Learn to write copy that delights and delivers

Do you write content for websites, articles, emails, social posts and other digital content, but:

You lack the expert copywriting skills you need?
Your writing isn’t performing?
Your tasty ideas sound vanilla on screen?
You procrastinate, have imposter syndrome or just need some guidance?

If you just nodded on the inside to any of the above, I can help you.

Private copywriting coaching for all levels

Hi, I’m Simon. I’ve scribed copy for hundreds of small, medium and global brands – and trained thousands of writers around Australia and the world.

My coaching goal is simple. To help you quickly become the confident, skilled and successful digital copywriter you always knew you should be.

Who is private copy coaching for?

I mentor a wide range of local and overseas writers:

  • solo business owners
  • SME content writers
  • freelance copywriters
  • small teams in big organisations

What can we work on in coaching?

Choose anything you need help with. For example:

  • copywriting skills
  • ChatGPT skills
  • your writing career
  • pitching for projects

Why choose me as your copy coach?

Get the expertise you deserve for the results you want:

  • 24yrs pro copywriting
  • 16yrs coaching
  • 17,000 writers trained
  • Coaching that’s practical, fun and proven to work

About your copy coach – Simon Hillier

Hi, I’m Simon, your copywriting coach and mentor (if you’ll have me!).
Over 24 years (yep, a century ago), I’ve:

  • written for 100s of global and local organisations
  • helped 17,000+ students improve their writing skills, confidence and results.

Nothing beats the reward of helping someone learn to write in ways they only ever imagined.

If you think we might make good writing team, then we should do a discovery chat (it’s free) .
You can also learn more About Me here.

Coaching FAQ – What can we discuss?

Specific copywriting topics

Depending on your challenges and needs, we could work on:

  • constructing easy-to-scan content
  • engaging your busy web audiences
  • finding your tone of voice
  • powerful digital storytelling
  • persuasive copywriting techniques
  • SEO/Google-rank copywriting
  • attention grabbing titles, headlines and subheads
  • body copy that hooks and holds readers
  • driving desired actions
  • blog writing
  • email, social and video script writing
  • using AI Writers/ChatGPT to write better and faster

Or any other digital content monsters you want to slay.

How to think and write like a pro

  • Overcoming challenges – blank pages, procrastination, imposter syndrome
  • Getting inside reader’s heads – to know exactly what to say to capture and hold attention
  • Learn pro copywriting secrets – to improve your writing, conversions and bank balance
  • Critique your content – and take it to the next level together
  • Get beyond writing – things like marketing, UX, accessibility
  • Take my proven templates – to write high-performing content, quickly and easily
  • Master Chat GPT and AI writing – to write faster and become an industry trailblazer.

Copy career and business stuff

  • Career plans – writing jobs, interviews
  • Pitching for projects – strategies, proposals, pricing, etc
  • Growing your business – marketing yourself, finding great clients

General Coaching Questions

What is the fee for copywriting coaching?

Before we start, we’ll have a quick chat about your writing challenges and goals, to work out how much time we might need.

We might start with an hour together, a few hours or a day. It’s completely up to you.

Once we know what we’re doing, we’ll arrange a time for your first session.

My one-to-one coaching rates are:

  • 30 minutes – $125 + GST
  • 1 hour – $200 + GST

Discounts are available for ongoing coaching.

How long is each coaching session?

It’s up to you. Some people choose one or more 30-minute to 2-hour power sessions.

Others need to learn pro copywriter skills as quickly as possible for work. So, they’ll book a fully customised private workshop. This could run over:

  • 1 x full day
  • 2 x half days
  • 3-hour sessions over 3 weeks
  • 2-hour sessions over 4 weeks

I can take your through all the options and benefits of each.

Where is copywriting coaching held?

We can do it online, face-to-face (if you’re in Sydney), or a blend of each.

Whatever suits you. Darn, I’m flexible 😊

How do we decide what to discuss?

In your discovery call, we’ll go over your main pain points. If you’re not sure what you want, I’ll go away and come back with some recommendations.

Together, we’ll decide on a specific area to hone in on.

chatgpt and copywriting course

What People Say


My mentoring session with Simon was mind-blowing. He’s super generous with his advice and has incredible depth of knowledge on SEO, website copywriting and site design for real business impact. He gave me so many actionable insights for my business.

Rachael Bailey - Lead Content Strategist, Writer & Producer


Simon's coaching sessions really helped me master my craft, as well as speed writing, and digital copy. His knowledge of the industry and tricks of the writing trade are second to none. I can't recommend him highly enough.

Lara Lee - Chef, Cookbook Author and Journalist


I booked Simon for copywriting coaching as I’d just landed my first freelance writer contract. I was in meltdown about what I didn’t know. He allayed my fears and concentrated on the things I needed. He’s extremely knowledgeable about his craft and the industry, and his personable nature made him a pleasure to work with.

Mary-Jane Partridge, Copywriting Creative


I was so happy to do Simon’s one-on-one coaching. We covered a lot of ground, at my pace, and no question was too silly. He knows copywriting inside out, and explained concepts so clearly and simply. The workbook has been invaluable too.

Lynda Wallas

Ready to write like a pro in no time?

Book your free discovery call today with Simon on 0414 414 151.
Or send the short form below and I’ll get back to you quickly.

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