Copywriting Portfolio

Samples of web copywriting and content writing

How do you choose the right copywriter for your business?

Take a look at their work and decide if you like what you read (and feel).

Below you’ll find a variety of copy I’ve conjured up for clients around Australia and the world.

Website copywriting

Web copywriter and site architecture consultation for start-up mortgage broker targeting Gen Y professionals. Owner Dylan Salotti, was awarded Young Mortgage Broker of the Year the next year.

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First home buyer? Exciting times (and a bit scary) 
Our mortgage brokers will advise and guide
 you every step of the way, from “Thinking about it” to “Let’s do it!”, “Sold!” and beyond. And save you mountains of time, money and stress along the way.

Website copywriting

Web copywriter for relaunched CiEvents website. Global GM Natalie Simmons said, “Simon quickly understood our business and distinct operating units. He created some magic copy that perfectly reflected our brand and really connected with our clients.”  

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Entice me, thrill me, captivate me!
Hear that? It’s the pleading inner voice of conference delegates around the world.
A conference that hits the spot can strengthen relationships, reward loyalty or help launch new products. But if it misses the mark…well, your audience just goes to sleep.

Website copywriting

Web copywriter for public speaking and communications training specialists, Group Amplify. Copy was focused around lead generation, education and promoting the expertise of CEO Neil Ross.  

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Transform your executives into confident, engaging, persuasive public speakers 
Why do some public speakers own the room – while others slowly lose their audience, or are completely forgettable? Part of the reason is the speech content and words being used. More importantly, it’s how the speaker delivers those words.

Website copywriting

Web copywriter for a controversial online dating site. The brief was to convince singles that Perfect People wasn’t another online meat market full of creeps and crazies – just high quality singles, like them.  The business was bought out by a big dating site within six months. 

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We cull the herd
Perfect People is a selective matchmaking club where only the most devastatingly talented, friendly and fascinating survive.

Yes, it’s all a bit John West of us. But that’s the only way we can honestly say, “Hey, do we know someone perfect for you!” And then make it comfortable and easy for amazing singles find and say hi to each other.

Campaign pages banner copywriting

Web copywriter for campaign landing page headers/banners. Brief required fun, instantly engaging messages to capture a variety of home loan audiences around specific themes Nightmare Rental, Dream Home, Detonate, Greener Pastures andDevil You Know  

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Nightmare Rental
One, two,
landlord’s coming for you,
Three, four because you painted his door.
We’ll help you wake up in your own home and
put an end to your nightmares on Rent Street

Dream Home
A Monet? A moosehead? A mega-flat TV?
One of the many dreamy things about owning your home is
knowing you can nail whatever you want to the walls

Lead generation page copywriting

Chartis Insurance (now AIG), wanted to promote certain features and benefits of their personal insurance product to a specific audience – weekend sports warriors. This landing page boosted leads by 234% over the previous campaign. 

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Your sports injury will stop play, but it won’t stops the bills
Protect yourself, and your lifestyle, from the financial costs of sports injuries with Security Plus Net personal accident insurance. On average, more than 40,000 Australians are hospitalised with sports injuries every year*. That means time off work – and bills to pay – that most of us can’t afford.  

Website copywriting

Web copywriter and content consultant for PayPal, the world’s leading payment processing company. Created copy for new Australian website and accompanying eDMs. Also wrote Driving Business Online campaign site, launched in partnership with the Federal Government.

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The safe, easy way to sell your services online
Whether you’re a fitness instructor or a financial adviser, a wedding planner or a divorce lawyer, a hairdresser or a pet groomer, PayPal is the most secure, fast and simple way for your customers to pay online for all the great services you provide them.

Campaign landing page copywriting

Copywriter Russian Doll splashpage and online ad for ING Savings Maximiser. The brief was to quickly capture attention and highlight the benefits of the product within a simple, friendly and memorable message in limited space.

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It’s easy to get yourself together and watch your money grow with an ING DIRECT Savings Maximiser. Stacked with big benefits and a great interest rate, there’s every reason to ‘Russian’ today and start saving. It all adds up with ING.

ING copywriter sample

Landing page copywriting

Website landing page copywriter for IFLYflat. The business was in its early days so the brief was to get people excited enough about the real possibility of flying first or business class on redeemed points that they’d call or join up online. Founder and ‘Points Whisperer’, Steve Hui, is now a leading travel authority, speaker and media regular.

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Make your reward points fly. Unlock the hidden potential of your spending power to travel the world with family, friends and colleagues. What’s more exciting and fulfilling than flying first, business or premium class on a dream holiday or important business trip?Saving time, frustration and money by having an expert plan and book your flights on reward points.

Blog article writing

Content marketing strategy and blog content that showcased Snap expertise, built brand, lifted Google rankings and increased sales.

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Flyers are the fashion model of the print marketing world. Undressed, they look waif thin and pale. But slip them into the perfect design for the occasion and they’ll turn heads – be it dressed to the nines for a premier event, or casually for a discount sale.

Blog article writing

Blog writer for a series of content marketing articles that formed part of the year’s major campaign. The brief was to introduce Australian skiers to a range of US and Canadian ski resorts. The articles directly prompted over 250 email and phone enquiries to the featured resorts. 

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In the 1800s, the treacherous journey to the rambunctious mining town of Telluride was described as “To hell you ride” (To-hell-you-ride. See what they did there?) And while the neighbourhood is far more gentrified since dusty prospectors and squinting cowboys vanished from the boardwalks and saloons, the Victorian buildings lining Main Street make it easy to picture yourself in the thick of the action.

Like what you read and want to know more?

Let’s chat and I can give you a quote.  

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