Copywriting Portfolio

Samples of web copywriting and content writing

How do you choose the right copywriter for your business?

Take a look at their work and decide if you like what you read (and feel).

Below you’ll find a variety of work I’ve produced for clients around Australia and the world.

Website copywriting

Web copywriter and site architecture consultation for start-up mortgage broker targeting Gen Y professionals. Owner Dylan Salotti, was awarded Young Mortgage Broker of the Year the next year.

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First home buyer? Exciting times (and a bit scary) 
Our mortgage brokers will advise and guide
 you every step of the way, from “Thinking about it” to “Let’s do it!”, “Sold!” and beyond. And save you mountains of time, money and stress along the way.

Website copywriting

Web copywriter for relaunched CiEvents website. Global GM Natalie Simmons said, “Simon quickly understood our business and distinct operating units. He created some magic copy that perfectly reflected our brand and really connected with our clients.”  

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Entice me, thrill me, captivate me!
Hear that? It’s the pleading inner voice of conference delegates around the world.
A conference that hits the spot can strengthen relationships, reward loyalty or help launch new products. But if it misses the mark…well, your audience just goes to sleep.

Website copywriting

Web copywriter for public speaking and communications training specialists, Group Amplify. Copy was focused around lead generation, education and promoting the expertise of CEO Neil Ross.  

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Transform your executives into confident, engaging, persuasive public speakers 
Why do some public speakers own the room, while others slowly lose their audience, or are completely forgettable? Part of the reason is the speech content and the words being used. More importantly, it’s how the speaker delivers those words.

Lead generation page copywriting

Chartis Insurance (now AIG), wanted to promote certain features and benefits of their personal insurance product to a specific audience – weekend sports warriors. This landing page boosted leads by 234% over the previous campaign. 

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Your sports injury will stop play, but it won’t stops the bills
Protect yourself, and your lifestyle, from the financial costs of sports injuries with Security Plus Net personal accident insurance. On average, more than 40,000 Australians are hospitalised with sports injuries every year*. That means time off work – and bills to pay – that most of us can’t afford.  

Website copywriting

Web copywriter and content consultant for PayPal, the world’s leading payment processing company. Created copy for new Australian website and accompanying eDMs. Also wrote Driving Business Online campaign site, launched in partnership with the Federal Government.

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The safe, easy way to sell your services online
Whether you’re a fitness instructor or a financial adviser, a wedding planner or a divorce lawyer, a hairdresser or a pet groomer, PayPal is the most secure, quick and simple way for your customers to pay online for all the great services you provide them.

Campaign landing page copywriting

Copywriter Russian Doll splashpage and online ad for ING Savings Maximiser. The brief was to quickly capture attention and highlight the benefits of the product within a simple, friendly and memorable message in limited space.

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It’s easy to get yourself together and start saving with an ING DIRECT Savings Maximiser.
And with a great interest rate and big benefits, there’s every reason to Russian and get your money growing. It all adds up with ING.

ING copywriter sample

Blog article writing

Content marketing strategy and blog content that showcased Snap expertise, built brand, lifted Google rankings and increased sales.

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“Flyers are the fashion model of the print marketing world. Undressed, they look waif thin and pale. But slip them into the perfect design for the occasion and they’ll turn heads – be it dressed to the nines for a premier event, or casually for a discount sale.”

Contact me today about training or writing help

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