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Training Program Testimonials & Reviews

Read about copywriting and training customer experiences

If we work together, know that I’ll squeeze every last drop of energy, creativity and expertise into your project too.

Training Program Feedback from Organisations

…Hands down, the most valuable writing course you could do with your team!…
Simon’s material is packed full of tips, tricks and all the key elements you need to write captivating, accessible and effective digital content. The customisation and industry examples made it incredibly beneficial. And Simon’s workshop book will be the one document you keep handy every day.

Prue Carlton, National Marketing Communications Manager
Konica Minolta

We ran workshops for teams across the APAC region. Simon’s training was thoughtfully crafted, designed around our requirements and provided clear, actionable insights. He tweaked and tailored each session to the needs of the team. This resulted in great engagement and fantastic feedback from participants. The team left energised to put into action what we learnt. I highly recommend his workshops to anyone looking to use content to drive engagement with their customers.

Fayaaz Hajiani, Senior Manager
Digital Experience – APAC

Simon tailored the writing for the web workshop exactly to our needs. Right from the start he exposed us to handy tools and practical tricks to improve our web writing. Simon has a wealth of knowledge and the entire day was a mind-blowing experience for our team.

Anneloes de Graeff
Faculty of Arts University of Adelaide

Simon gave NBCF incredibly helpful inside information on how to make our website more SEO and user friendly which greatly increased participation in our events and fundraising.  The tailored training was perfect for bringing more funds into breast cancer research.

Sue Murray, CEO
National Breast Cancer Foundation

This customised SEO and digital copywriting workshop proved invaluable. Our staff now produces copy and content that drives more business through our client’s websites, email marketing and social pages. Simon is a friendly, approachable presenter with a profound knowledge of web writing and a good sense of humour. The course is practical, empowering and great fun!

Diana Forrester
General Manager
Professional Public Relations

Simon created a web content workshop exactly to our needs. Right from the start he exposed us to handy tools and practical tricks to improve our web writing, accessibility and conversions. Simon has a wealth of knowledge and the entire day was a mind-blowing experience for our team.

Anneloes de Graeff
Marketing & Communications Faculty of Arts University of Adelaide

Simon has crafted several highly engaging, relevant and tailored content writing workshops for our teams. He’s consultative during the whole planning process and always goes beyond my expectations in terms of preparation. And on the day, he can adapt on the fly to meet the specific needs of my team. The results have been exceptional.

Michelle Houareau
Teachers Mutual Bank

The training Simon ran has reset our benchmark for digital copywriting excellence! His hard work researching our brand and latest work examples provided valuable and actionable insights. Engagements and conversions have both increased. I highly recommend Simon’s training if you’re looking to empower your team with the expertise and skills needed for better commercial results.

Rebecca Sykes
Art Union Marketing Manager
RSL Queensland

Simon was incredibly responsive and invested time in understanding our specific needs. The result was a well-structured training day that covered everything, including examples from our Faculty websites, others in the education sector and beyond. Participants were also given a beefy handbook with all of the day’s content, tips and examples of best practice. Simon is an excellent facilitator and kept our large group engaged throughout. The course was so popular that a repeat session was organised for more staff to attend.

Lisa Summer-Hayes
University of Queensland

The best thing about Simon’s digital copywriting training was how detailed and tailored he made it. Not only did he research our company, but deeply investigated the quick service restaurant landscape to create a program that was informative and engaging. The exercises were especially helpful, and we even made live changes to a campaign that was about to go out during the session!

Amber Brousek
eCommerce Manager
Krispy Kreme Australia

Simon, the team gave overwhelmingly positive feedback about the content writing workshops. I have attached some photos of our ‘Simon Says’ infographic that they created to accompany them on the new website content writing journey. Thank you for sharing your expertise with us and tailoring the training in such a fun and helpful way.

Catherine Duff
Fair Work Ombudsman

Simon is a true expert in the field of web content. His knowledge and delivery made the day a real pleasure. He prepared and understood his audience, shared in our objectives for the course and new websites. From the get go he was engaging and ensured the content was relatable and valuable. Simon adds real value.

Genevieve Doyle
NSW Health

AFSA’s content quality has vastly improved since Simon ran the customised web content writing workshops. He’s an excellent presenter and engaged the teams with well prepared, professional, tailored training materials – including many practical exercises – for our websites and intranet. I would highly recommend Simon and his government writing for the web training.

Clarissa Swann
Australian Financial Securities Authority

Simon’s web writing workshop greatly improved our online writing skills and confidence during our site relaunch. Training or copywriting, Simon is an absolute pleasure – professional, approachable and highly knowledgeable.

Karen Elliff
Black Dog Institute

Simon is great at helping writers get a handle on digital content. This includes how to make articles easier to read, more engaging and SEO friendly. I recommend him to any organisation wanting digital writing training for their employees and/or members.

Tina Allen, President
Australian Medical Writers Association

Simon created and presented extremely comprehensive, engaging and relevant content writing workshops. The feedback for all beginner, advanced and senior management sessions was overwhelmingly positive. We’re implementing his recommendations right across the department.

Susy Trier
Dept. of Education, QLD

Simon provided us highly engaging and informative training that worked really well over Zoom.
The customised sessions included lots of hands-on exercises and great feedback on previous writing. He also gave us tools and resources which we are now using daily. I’d strongly recommend Simon to anyone who writes for a living.

David Krimmer, emotivate Healthcare Digital Agency

Training Program Feedback from Various Participants

It was great to have someone tell me in simple terms WITH EXAMPLES what works, what doesn’t, and why. There are things about content I’ve been trying to get a handle on for ages but found it too hard. He sorted it all out for me within 10 minutes.

I have read about 25 books on digital copywriting. Simon provided a concise summary of everything plus a huge array of tips and advice that I had never heard before. An incredibly useful course.

I loved the questions from Simon to really challenge what we do and why. It has definitely helped us to write better and more consistent content! Thank you for a thoughtful, well organised and executed training program.

Simon’s training is a must for anyone in business! Extremely relevant and practical content writing techniques and ideas with a unique perspective on psychology that I haven’t seen covered elsewhere.

Absolutely fantastic! Chock full of useful information – the handbook will be a lifesaver when I’m back at work and likely to have forgotten some important bits.

The materials and learning activities were extremely interesting. I was staggered at the amount of web writing experience and knowledge Simon provided.

Simon’s workshop is so different to any writing course I’ve ever done, and I can’t wait to use what we learnt. I really enjoyed being able to critique/rework our own content, as well as understanding the psychology, the why, behind web and SEO copywriting, and how to apply it. The best training session I’ve been to in years!

The course was exactly what I was looking for and Simon is an amazing facilitator – his passion shines through and makes the learning experience really enjoyable. Thanks Simon, you have helped me enormously 🙂

Clear, interesting, relevant content and great examples to demonstrate ideas.Love that we have our manual and lots of useful links and sites. He definitely met everyone’s needs.

Simon’s training was fantastic. The mix of theories, relevant examples and interactive exercises designed around our own writing were the perfect way to learn, upskill and  put everything into practice.

Simon knows his stuff! I loved the way he used so many examples from our own website and other digital content, as well as our competitors. This was a really fun session!

I just wanted to say a HUGE thank you for the fantastic training you ran the other day. We were all really impressed and feel it will make a huge difference for us moving forward with our fundraising and new websites.

Simon is a web content expert. His session was a highly interactive and great learning experience. He made the most complex terms and ideas easy to understand and implement in my role. I would definitely recommend the course to writers and marketing teams.

Simon delivered the course excellently. Real-life examples and robust discussion broke the course material into digestible segments. I have immediate takeaways to apply to my work and broader ideas to play around with.

Simon was a great facilitator. He provided some extremely helpful tips and tools that I will definitely start implementing. I look forward to referring back to my workbook and improving my written content.

I really enjoyed the practical learning and advice Simon provided. The web copywriting and SEO examples were relevant and hugely valuable. We’ve been outsourcing SEO and copy consultation, but now I feel confident enough to audit these myself.

So many great examples of our content and the competition. Simon really opened my eyes to understand what works well, and what doesn’t work well.

Loved having a fresh, outside perspective on our real and recent work. It was great a way to analyse our writing. Thoroughly prepared, really well tailored and lots of thought-provoking ideas.

I really enjoyed the tailored content. It was useful to get the bigger picture, but even better to know how to tailor it specifically to us. I also really enjoyed learning how people read digital content and found that super interesting. The activities were a great way to put everything he was saying into practice.

Fun, engaging and highly relevant to my role. So many useful hints and tips I can now use in my writing and consider when I’m creating online content.

Simon was an engaging, thoughtful and clear tutor who knew his stuff! The workbook was substantial and easy to follow – I’ll be using it as a content writing bible for the years to come. This was a succinct, yet deeply informative 2 days and I recommend it to anyone who needs to write for business.

Simon was so generous with sharing his wealth of experience. Unlike other writing courses I have done, there were plenty of tips I could put into action easily and immediately. Also plenty of opportunity to discuss, not just a ‘lecture’.

Simon was very engaging and the copywriting training was highly interactive across the two days. He encouraged creative ideas and rigorous discussion about principles covered. He shared in-depth knowledge and provided highly relevant examples with clear steps on how to produce copy that achieves our goals.

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Call Simon on 0414 414 151 to discuss your needs. Or send the short form below and I’ll get back to you quickly.

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