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Digital content + copywriting training for your team

Learn with the content expert whose trained  – and written for – some of the world’s most successful brands.

Fully customised.   In-house or Online.   Flexible length/times

Win over your web audiences with magnetic digital content writing

Are you looking to create online content that attracts, delights and converts your audience?

In today’s fickle online world, it’s not enough for your team to learn how to write well.

To captivate audiences, and keep them pining for more, they also need pro copywriting techniques in their content toolbox.

Master the latest, proven digital writing practices

Learning best web writing practices makes your content more readable, accessible and engaging.

But this alone won’t overcome the tsunami of messages that swamp and distract your audiences, every day.

That’s why this training goes deeper than others, teaching your staff to approach content as pro copywriters.

By the end of the workshop, they’ll have the writing skills needed to captivate, engage and convert your customers.

100% customised training

Immediately lift your team’s writing skills in a workshop created around:

  • your content goals
  • your participant needs
  • your current + future writing
  • industry examples

Benefits teams in every industry

Ideal for anyone who writes content, from beginner to experienced, in:

  • Corporates
  • Government
  • Ad and digital agencies
  • Not-for-profits.

Delivered anytime, anywhere

Book training at your office, other location or online – when it suit you.

  • Full-day
  • Half day
  • Multiple short sessions
  • Online + in-person

About your trainer

Hi, I’m Simon Hillier. I’ll design and deliver your training.
Over 24 years, I’ve:
  • written for 100s of big brands, start-ups and SMEs
  • trained thousands of writers across dozens of industries
  • faced and solved countless web content dilemmas.
  • Learn more About Me here.

To prepare for your session, I’ll ask questions and deep-dive online to:

  • understand your needs
  • analyse your content
  • research your industry
  • design training that brings your writers immediate and long-term benefits.

Then serve up a workshop that’s interactive, productive and fun (so clients say!).

Some teams I’ve trained in digital content writing

What will your team learn?

Content topics to match your needs

Customised Digital Content Writing Training means exactly that.

Your workshop will be fully tailored to the content challenges and goals that your writers and organisation face.

Depending on your objectives and needs, we could cover topics such as:

  • how people read online today
  • constructing easy-to-scan content
  • engaging your busy web audiences
  • finding your tone of voice
  • powerful digital storytelling
  • persuasive copywriting techniques
  • SEO/Google-rank copywriting
  • attention grabbing titles, headlines and subheads
  • body copy that hooks and holds readers
  • driving desired actions
  • blog writing
  • email, social and video script writing

Or anything else that’s important to your content writing success.

For example, how to best use AI Writers/ChatGPT to create better content, faster.

How to write and think like pros

In your tailored and highly interactive course, your team will:

  • Learn latest best-practices – in web writing, user experience and accessibility
  • Get inside reader’s heads – to know exactly what to say to capture and hold attention
  • Gain pro copywriting skills – to improve content structure, flow and engagement
  • Use persuasion techniques – that make readers want to keep reading and act now
  • Discuss and improve their content – so they can apply what they learn where it counts
  • Receive proven templates – to write high-performing content, quickly and easily
  • (Optional) Understand AI writer tools like Chat GPT – and how it can lift their content quality and speed.

Techniques that work today

I’m one of Australia’s most experienced digital copywriters and trainers.

The techniques and skills I share with your participants work today – backed by world’s best

research, and testing in my own writing projects on a daily basis.

They’ll sponge up my 24 years of knowledge gained writing, consulting and training for Microsoft, PayPal, Canva and hundreds of other big brand, government agencies, non-profit and SMB clients.

Learn more about About Me and my experience

To improve their content in class

Time and again, clients and participants say the level of customisation I deliver is what makes the training so effect.

To prepare for your session, I’ll deep dive to:

  • understand your needs
  • analyse your content
  • research your industry
  • design training that brings your writers immediate and long-term benefits.

And deliver a program that meets your exact needs.

That writing courses can be fun

I’ve been conducting training for over 15 years because I love helping people gain the skills and confidence to write in ways they could only imagine, be it:

  • customised team training
  • one-to-one coaching
  • lecturing at Sydney University CCE
  • run courses at General Assembly
  • mentoring gifted kids in remote areas.

One thing I’ve learned is that people gain knowledge, confidence and skills in a workshop that’s:

  • highly interactive
  • highly relevant
  • practical and fun.

You can be assured that your training will be as interesting, inspiring and entertaining as it is educational.

Training FAQ

Where are the workshops held?

They can be delivered face-to-face, online or as a blend of each.

Whatever best suits you.

I also run customised training for companies overseas, either online or in-person.

How long is a digital content writing workshop?

Workshop lengths and schedules are made-to-measure too.

The amount of time required will depend on the number of topics you want to cover.  Some popular formats are:

  • Face-to-face: Usually one full day (5-7hrs) or split over two half days.
  • Online (Zoom, MS Teams, etc): Usually over two or more sessions (2 – 4hrs each)
  • Blend: One half day in-person and then follow half-day session online

Other clients prefer to run training over a longer period. For example:

  • 3-hour sessions over 3 weeks (9hrs total)
  • 2-hour sessions over 4 weeks (8hrs total)

I can take your through all the options and benefits of each.

How many people can attend a workshop?

I’ve run customised content writing workshops for as few as five people, and as many as 50.

Today, I recommend a maximum of 15 people, so I can give each person individual attention.

If you have more people to train, please ask me about a special rate for an extra workshop.

Some bigger clients like to runs sessions by business areas or departments.

For example, marketing and sales in one session, legal and policy in another, etc.

Then we can tailor the content even further for a specific group within your organisation.

Who should attend the training?

Anyone in your organisation who writes content, from beginner to experienced.

I’ve trainer thousands of writers in:

  • Corporates and big brands
  • Ad and digital agencies
  • Government (local, state and federal)
  • Not-for-profits.

And when I say it’s ideal for anyone, I mean it. I’ve taught:

  • creative directors
  • senior copywriters
  • content writers + strategists
  • freelance writers
  • journalists
  • authors
  • marketers
  • designers
  • UX specialists
  • ministers
  • managers
  • scientists
  • museum curators
  • nurses
  • doctors
  • yogis
  • teachers
  • firefighters
  • builders
  • SMEs
  • volunteers
  • artists
  • chefs
  • farmers
  • CEOs + office juniors
  • dog catchers
  • musicians
  • influencers
  • the list goes on.

How does face-to-face training work?

I come to your workplace and deliver your workshop to your team in a full day or over two half days.

I’ll bring

  • a laptop
  • the prepared presentation

The day before, I send you the PDF workbook for all participants. They can complete exercises in this book and keep it for the future.

The workbook contains 90+ pages of in-depth digital copywriting tips, techniques and templates.

While based in Sydney, I regularly travel to workplaces and other venues around Australia and the world to conduct training (travel expenses apply).

How does online training work?

Every online workshop is conducted in real time.

I can deliver the training on MS Teams, Zoom or any other platform your organisation prefers.

If I’m booking the online classroom, I’ll send you an invite link for access to pass on to participants. Or I can send it out to everyone.

Over the past three years I’ve run scores of group and private workshops, so I understand what’s keeps participants inspired, engaged and excited to learn.

Your session includes:

  • healthy discussion about your content
  • analysing your competitors
  • live quizzes
  • practical activities
  • breakout room exercises
  • regular short breaks to refresh.

Some clients like to make real-time improvements to live content – like the email campaign that was about to be sent out while the marketing manager was in class.

What does my team need for online training?

Just a computer with a microphone and webcam.

They login a few minutes before start time to check their cameras and microphones are working.

How much do workshops cost?

Your course is custom created for your specific needs. This means some clients require more preparation time than others.

As a guide, the total training fee for 15 people is usually between $3500 and $4000 + GST for a fully customised full-day/two half days training.

Far more beneficial, engaging and cost-effective than if you sent the same number of people to an all-day public course that offers no customised content, exercises or focus.

Like to know more? Contact me today for a chat, or a quote and a detailed proposal.

What People Say


Simon ran workshops for teams across the APAC region. He tweaked and tailored each session to their needs. This resulted in great engagement and fantastic feedback from participants. Participants left energised to put into action what we learnt. I highly recommend Simon’s workshops to anyone looking to use content to drive engagement with their customers.

Fayaaz Hajiani, Senior Manager, Digital ExperienceAPAC, Salesforce


Simon’s material is packed full of tips, tricks and all the key elements you need to write captivating, engaging and effective digital content. The customisation and industry examples made it incredibly beneficial. And his workbook will be the one document you keep handy every day.

Prue Carlton – Global DX LeadKonica Minolta


He was consultative during the whole planning process and went beyond my expectations in terms of preparation. And on the day, he adapted on the fly to meet the specific needs of my team.

Michelle Houareau, Brand and Marketing ManagerTeachers Mutual Bank


He not only researched our company, but deeply investigated the quick service restaurant landscape to create a program that was informative and engaging. The exercises were especially helpful. We even made live changes to our site during the afternoon session!

Amber Brousek, eCommerce ManagerKrispy Kreme Australia


Simon is a wealth of digital copywriting knowledge. He tailored the workshop exactly to our needs. From start to finish the start he exposed us to handy tools, copywriting techniques and practical tricks that have vastly improve our digital writing and results.

Anneloes de Graeff, Marketing & CommunicationsFaculty of Arts University of Adelaide


Simon was incredibly responsive and invested time in understanding our specific needs. His well-structured training day covered everything, including examples from our Faculty copy, the education sector and beyond. Participants received an amazing 90-page handbook with all the day’s content, tips and examples!

Lisa Summer-Hayes, Marketing ManagerUniversity of Queensland


Engagements and conversions have increased, and I recommend Simon to any organisation looking to equip their team with the skills needed for better commercial results.

Rebecca Sykes - Art Union Marketing ManagerRSL Queensland

Like a quote (or more info) on digital content writing training?

Call Simon for a chat today on 0414 414 151. Or send the short form below and I’ll get back to you quickly.

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