Writing for the web tailored group training
Elevate your writer's skills, confidence and resultsWriting for the web training
Workshop online or at your office
Become a team of writing experts with personalised guidance from one
For many people, writing web content for work can be frustrating, stressful, even Halloween scary.
But what if there was a practical, proven and fun way to dramatically lift your team’s web writing skills, confidence and results?
My customised Writing for the Web workshops are a unique way to get your business writers thinking about, delighting in and writing powerful web content the way professional copywriters do.
For example, in one day (or two half days) your team could learn how to:
- deeply understand their audiences
- capture attention in a busy online world
- create highly engaging content
- build trust and loyalty in your organisation
- lift your Google ranking
- boost conversions and actions
- {insert anything else you need digital words to do}.
In 100% tailored, practical and interactive training, they:
- learn proven copywriting + psychology techniques
- create, polish and improve their work
- see and analyse highly relevant examples.
And walk away with the professional skills, templates and confidence to excel at writing for the web.
Over 16 years, I’ve customised writing for the web workshops for thousands of writers in:
- big brands, agencies and SMEs
- government agencies
- not-for-profits
Whatever your web writing goals, we can achieve them together – at your office or online.
Become a team of skilled and confident web writing experts
Whether you’re launching a new website or creating ongoing digital content, it’s crucial that your writers know how to attract and build relationships with your online audiences.
My Writing for the Web training is a fun and unique way for writers of all experience levels to learn how to think about and write powerful web content the way professional copywriters do.
In a 100% tailored and highly interactive session, your in-house writers will learn how to:
- master copywriting techniques
- use psychology in writing
- improve their own work
- analyse relevant examples
- get step-by-step templates.
And walk away with the skills and confidence to excel at writing for the web.
For 23 years, I’ve penned digital content for Microsoft, PayPal, Canva and hundreds of other amazing brands, charities and SMEs.
And for 16 years, I’ve customised writing for the web workshops for thousands of people in:
- big business and SMEs
- ad and digital agencies
- government
- not-for-profits
Whatever your web writing goals, we can achieve them together – at your office or online.
Or call 0414 414 151 today
Or call 0414 414 151
“The bespoke training Simon ran with the Marketing team has reset our benchmark for digital copywriting excellence!
His hard work researching our brand, competition and latest work examples provided valuable and actionable insights. Engagements and conversions have both increased. I highly recommend Simon’s web writing training if you’re looking to empower your team with the expertise and skills needed for better commercial results.”
~ Rebecca Sykes, Art Union Marketing Manager, RSL Queensland
Learn the latest, proven web writing techniques
Learn web writing techniques that work today
I’ll teach your people writing for the web techniques used by the best in business (and best in your industry) today.
By the end of the workshop, they’ll be able to confidently apply these skills to their writing projects and improve results straight away.
100% relevant content
This isn’t a one-size-fits-all course. The techniques your team learn, exercises they work on and discussions we have will focus on:
● your existing web content
● content your team is creating
● examples from your industry
● relevant best-practice web writing.
Time and again, training clients say that the level of customisation I deliver, provides the greatest benefits of all.
To make life easy, we can run the workshop at your office or online whenever your team are available.
Depending on your needs and availability, it may be best to break the training into two or more sessions.
Your team will learn writing for the web techniques used by the best in business (and best in your industry) today.
By the end of the workshop, they’ll be able to confidently apply these skills to their writing projects and improve results straight away.
100% relevant content
This isn’t another one-size-fits-all course.
The techniques your team learn, exercises they work on and discussions we have will all focus on:
- your existing web content
- your newest writing
- examples from your industry
- relevant best-practice web writing.
Time and again, training clients rave that my level of customisation provides them the greatest benefits of all.
And to make life easier, we can run your workshop at your workplace or online.
You can even break the training into two or more sessions, if that works best.
Some teams I’ve trained
Some teams I’ve trained
About your trainer – Simon Hillier
About your trainer – Simon Hillier
Hi there, I’m Simon, one of Australia’s most experienced web copywriter and trainers.
I’ll personally design and deliver your training.
Over two decades I’ve:
- written for 100s of mega-brands, start-ups and SMEs
- trained thousands of writers across dozens of industries
- faced and solved countless web content dilemmas.
To prepare for your session, I’ll invest a lot of time:
- understanding your needs
- analysing your content
- researching your industry
- designing a course that brings your writers immediate and long-term benefits.
Then I’ll serve your writers up up a training session that’s interactive, productive and fun (so clients say!).
Over two decades I’ve:
- written for 100s of mega-brands, start-ups and SMEs
- trained thousands of writers across dozens of industries
- faced and solved countless web content dilemmas.
To prepare for your session, I’ll invest a lot of time:
- understanding your needs
- analysing your content
- researching your industry
- designing a course that brings your writers immediate and long-term benefits.
Then I’ll personally serve up a training session that’s interactive, productive and fun (so they say!).
“The best thing about Simon’s writing for the web training was how tailored and detailed he made it.
He not only researched our company, but deeply investigated the quick service restaurant landscape to create a program that was informative and engaging. The exercises were especially helpful and we made changes to our site during the afternoon session!“
~ Amber Brousek, eCommerce Manager, Krispy Kreme Australia
Some questions you may have
Display none
What will our writers learn?
Customised Writing for the Web training means exactly that.
Your workshop is 100% tailored to the content challenges and goals that your writers and organisation face.
Depending on your objectives and needs, we could cover topics such as:
-
- how people read online today
- constructing easy-to-scan content
- engaging your busy web audiences
- finding your tone of voice
- powerful digital storytelling
- persuasive copywriting techniques
- SEO/Google-rank copywriting
- attention grabbing titles, headlines and subheads
- body copy that hooks and holds readers
- driving desired actions
- blog writing
- email, social and video script writing
Unlike other writing for the web courses, your session is all about you goals, your writing, your industry and your audience.
How long is a writing for the web workshop?
Workshop lengths and schedules are made-to-measure too.
Of course, the amount of time required will depend on the number of topics you want to cover.
The most popular formats are:
- Face-to-face: One full day 5 – 7 hours
- Online (Zoom, MS Teams, etc): Two mornings 3 – 4 hours each
Other clients prefer to run online training over a longer period. For example:
- 3-hour sessions over 3 weeks (9hrs total)
- 2-hour sessions over 4 weeks (8hrs total)
I can take your through all the options and benefits of each.
How much does a web writing workshop cost?
Your training is developed for your specific needs, so the fee will vary depending on your goals, numbers, length etc.
You can be sure my rates are highly competitive.
In fact, the price is always far less than if you sent your people to an all-day public course that offers no customised content, exercises or focus.
How many participants in each workshop?
I’ve run customised content writing workshops for as few as five people, and as many as 50.
The ideal number is 15 or fewer, as I can give each person individual attention.
Some bigger clients like to runs sessions by business areas or departments.
For example, marketing and sales in one session, legal and policy in another, etc.
Then we can tailor the content even further for a specific group within your organisation.
What’s the training guarantee?
Over the past 23 years, I’ve trained thousands of people in web writing and continually develop my training to get better results.
I’m also incredibly passionate about helping organisations do great things with their words.
So, I will put in an enormous amount of time and effort to make your workshop a hugely beneficial experience.
However, if you feel your people don’t get value from the training, you won’t have to pay.
Like a proposal and quote for tailored training?
Call me today on 0414 414 151 to discuss your workshop needs.
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