Digital content + copywriting training for your team
Learn with the content expert whose trained – and written for – some of the world’s most successful brands.
Are you looking to create online content that attracts, delights and converts your audience?
In today’s fickle online world, it’s not enough for your team to learn how to write well.
To captivate audiences, and keep them pining for more, they also need pro copywriting techniques in their content toolbox.
Learning best web writing practices makes your content more readable, accessible and engaging.
But this alone won’t overcome the tsunami of messages that swamp and distract your audiences, every day.
That’s why this training goes deeper than others, teaching your staff to approach content as pro copywriters.
By the end of the workshop, they’ll have the writing skills needed to captivate, engage and convert your customers.
To prepare for your session, I’ll ask questions and deep-dive online to:
Then serve up a workshop that’s interactive, productive and fun (so clients say!).
Customised Digital Content Writing Training means exactly that.
Your workshop will be fully tailored to the content challenges and goals that your writers and organisation face.
Depending on your objectives and needs, we could cover topics such as:
Or anything else that’s important to your content writing success.
For example, how to best use AI Writers/ChatGPT to create better content, faster.
In your tailored and highly interactive course, your team will:
I’m one of Australia’s most experienced digital copywriters and trainers.
The techniques and skills I share with your participants work today – backed by world’s best
research, and testing in my own writing projects on a daily basis.
They’ll sponge up my 24 years of knowledge gained writing, consulting and training for Microsoft, PayPal, Canva and hundreds of other big brand, government agencies, non-profit and SMB clients.
Learn more about About Me and my experience
Time and again, clients and participants say the level of customisation I deliver is what makes the training so effect.
To prepare for your session, I’ll deep dive to:
And deliver a program that meets your exact needs.
I’ve been conducting training for over 15 years because I love helping people gain the skills and confidence to write in ways they could only imagine, be it:
One thing I’ve learned is that people gain knowledge, confidence and skills in a workshop that’s:
You can be assured that your training will be as interesting, inspiring and entertaining as it is educational.
They can be delivered face-to-face, online or as a blend of each.
Whatever best suits you.
I also run customised training for companies overseas, either online or in-person.
Workshop lengths and schedules are made-to-measure too.
The amount of time required will depend on the number of topics you want to cover. Some popular formats are:
Other clients prefer to run training over a longer period. For example:
I can take your through all the options and benefits of each.
I’ve run customised content writing workshops for as few as five people, and as many as 50.
Today, I recommend a maximum of 15 people, so I can give each person individual attention.
If you have more people to train, please ask me about a special rate for an extra workshop.
Some bigger clients like to runs sessions by business areas or departments.
For example, marketing and sales in one session, legal and policy in another, etc.
Then we can tailor the content even further for a specific group within your organisation.
Anyone in your organisation who writes content, from beginner to experienced.
I’ve trainer thousands of writers in:
And when I say it’s ideal for anyone, I mean it. I’ve taught:
I come to your workplace and deliver your workshop to your team in a full day or over two half days.
The day before, I send you the PDF workbook for all participants. They can complete exercises in this book and keep it for the future.
The workbook contains 90+ pages of in-depth digital copywriting tips, techniques and templates.
While based in Sydney, I regularly travel to workplaces and other venues around Australia and the world to conduct training (travel expenses apply).
Every online workshop is conducted in real time.
I can deliver the training on MS Teams, Zoom or any other platform your organisation prefers.
If I’m booking the online classroom, I’ll send you an invite link for access to pass on to participants. Or I can send it out to everyone.
Over the past three years I’ve run scores of group and private workshops, so I understand what’s keeps participants inspired, engaged and excited to learn.
Your session includes:
Some clients like to make real-time improvements to live content – like the email campaign that was about to be sent out while the marketing manager was in class.
Just a computer with a microphone and webcam.
They login a few minutes before start time to check their cameras and microphones are working.
Your course is custom created for your specific needs. This means some clients require more preparation time than others.
As a guide, the total training fee for 15 people is usually between $3500 and $4000 + GST for a fully customised full-day/two half days training.
Far more beneficial, engaging and cost-effective than if you sent the same number of people to an all-day public course that offers no customised content, exercises or focus.
Like to know more? Contact me today for a chat, or a quote and a detailed proposal.