by wpengine | Mar 14, 2019 | Copywriting
Meta titles are the Jan Brady of the SEO copywriting family.No matter how hard they try, they never receive the praise lavished on their copy siblings – especially the vivacious headline or adorable bullet point.However, it’s important to spend quality time with...
by carriecgreen | Feb 20, 2019 | Copywriting
Copywriting is the art of crafting messages that bring home the bacon. The bread. Or as Slough’s finest paper company manager would say… As with any artistic pursuit – learning to paint, play an instrument, pen a sonnet – some people are naturals....
by carriecgreen | Jan 20, 2019 | Copywriting
While the general rule of online copywriting is “one topic per page”, web copywriters often need to mention several topics, benefits or ideas on a single website page, a blog post or email newsletter. So what to do? One very effective solution is to insert...
