by Simon Hillier | Sep 15, 2019 | Copywriting, Customer experience, Website usability
Are you losing business because your audience find your website confusing or frustrating?Wouldn’t have a clue?That’s ok. Most small business owners are in the dark about customer website experiences.It’s not easy to work out what visitors think about...
by Simon Hillier | Jul 25, 2019 | Copywriting, Psychology
What are you up to today? Whether you’re working, roaming or relaxing, I know what your eyes and ears will be doing – getting slugged with hundreds of marketing messages. Microsoft estimate that Australians encounter up to 600 of these attention seekers every...
by Simon Hillier | Jul 3, 2019 | Content Marketing, Copywriting
Web page titles (a.k.a title tags or meta titles) are the Jan Brady of the SEO copywriting family.No matter how hard they try, they rarely enjoy the praise and attention lavished upon their copy siblings – especially the vivacious headline.However, it’s...
by Simon Hillier | Jun 26, 2019 | Content Marketing, Copywriting, Psychology
Copywriting is the art of crafting messages that bring home the bacon. The bread. Or as Slough’s finest paper company manager would say… As with any artistic pursuit – learning to paint, play an instrument, pen a sonnet – some people are naturals....
by Simon Hillier | Jun 19, 2019 | Content Marketing, Copywriting
Headlines are the spruikers of copywriting. They get curious patrons through the door. But have you given much through to your paragraphs? They have an equally challenging job. To back up those lofty headline promises with persuasive messages, empathy and fact....
