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7 slammin’ web copy tips to spellbind and convert more clients

7 slammin’ web copy tips to spellbind and convert more clients

by Simon Hillier | Feb 26, 2020 | Content Marketing, Copywriting, Psychology

7 slammin’ web copy tips to spellbind and convert more clients Copywriting is the art of crafting messages that bring home the bacon. The bread. Or as Slough’s finest paper company manager would say… As with any artistic pursuit – learning to paint,...
How to test website usability (with almost no budget or IT skills)

How to test website usability (with almost no budget or IT skills)

by Simon Hillier | Sep 15, 2019 | Copywriting, Customer experience, Website usability

Are you losing business because your audience find your website confusing or frustrating?Wouldn’t have a clue?That’s ok. Most small business owners are in the dark about customer website experiences.It’s not easy to work out what visitors think about...
The  irresistable power of emotional content (and 7 ways to emo your audience)

The irresistable power of emotional content (and 7 ways to emo your audience)

by Simon Hillier | Jul 25, 2019 | Copywriting, Psychology

The irresistable power of emotional content (and 7 ways to emo your audience) What are you up to today? Whether you’re working, roaming or relaxing, I know what your eyes and ears will be doing – getting slugged with hundreds of marketing messages. Microsoft...
How to write SEO page titles that boost your Google rank, traffic + sales

How to write SEO page titles that boost your Google rank, traffic + sales

by Simon Hillier | Jul 3, 2019 | Content Marketing, Copywriting

How to write SEO page titles that boost your Google rank, traffic + sales Web page titles (a.k.a title tags or meta titles) are the Jan Brady of the SEO copywriting family. No matter how hard they try, they rarely enjoy the praise and attention lavished upon their...
7 ways to add power to your paragraphs

7 ways to add power to your paragraphs

by Simon Hillier | Jun 19, 2019 | Content Marketing, Copywriting

7 ways to add power to your paragraphs Headlines are the spruikers of copywriting. They get curious patrons through the door. But have you given much through to your paragraphs? They have an equally challenging job. To back up those lofty headline promises with...

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  • 7 slammin’ web copy tips to spellbind and convert more clients
  • How to test website usability (with almost no budget or IT skills)
  • The irresistable power of emotional content (and 7 ways to emo your audience)

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