For business and government teams
““Simon’s ChatGPT workshop was a masterstroke. In the two weeks since this session, the ripple effects are already impacting so many areas of our work.”
– Hayley Parker
Head of Strategy, PinPoint HRM
Lift your in-house content writing quality, speed, performance (and pleasure!)
Whether your team are writers, marketers or business specialists, they all rely on finding the right words for the moment.
But crafting compelling copy and content can be a daunting chore – especially with so much pressure to perform, and competition to outperform.
Do your writers ever find themselves:
- staring at blank pages, unsure where to begin?
- struggling to turn great ideas into engaging and persuasive copy?
- spending hours grinding out content, but not getting results?
- drowning under the amount of quality content needed?
Perhaps, they’ve already tested ChatGPT/AI tools and been:
- disappointed by bland or cliched responses?
- impressed, but unsure how to get the best out of it?
If any of these questions made you nod on the inside (or yell, “Yes!” on the outside), this team training is the one your organisation has been waiting for.
Quickly write content that delights, persuades and sells. And get a robot to do all the hard work for you.
The ChatGPT/AI and Communications Masterclass brings together proven copywriting techniques with the power of AI.
It’s made for business writers, marketers and ChatGPT/AI users of all levels – from BEGINNER to PRO.
By the end of the workshop, your team will have the skills, knowledge and advanced AI prompts they need to produce the kind of copy and business communications they’ve always wanted to create and show off.
Plus, your business will slash hours, even days, off creating web pages, sales copy, emails, blogs, scripts, social posts, reports and any other marketing and business communications.
Your team will learn pro copywriting techniques to:
- Emotionally connect with your readers, listeners and watchers
- Research, plan, write and edit content for the web, emails, social, reports and more
- Convey the right messages in intriguing ways (in your brand voice or their own style)
- Apply proven copywriting frameworks and psychology to your comms writing
- Sell without sounding like a cringy used car sales (wo)man
- Gain your ideal client’s attention, interest and trust
- Overcome buyer hesitations
- Craft calls-to-action that increase conversions e.g. calls, joins, purchases, etc
Learn proven, advanced AI prompts and steps to quickly:
- Uncover insights and research that would normally take days
- Brainstorm ideas to unlock your team’s creativity
- Create unique, compelling content outlines and drafts
- Craft jaw-dropping headlines, subheads and bullet points
- Write powerful email campaigns and subject lines
- Create pro quality blog posts in minutes for SEO, thought leadership, and more
- Generate unique and irresistible social content
- Conjure up your own powerful prompts and processes.
- Learn to build personal assistant GPTs that save you days of time every week.
Walk (or Zoom) away with some business and content enhancing gold
- Gain a deep understanding of the latest Gen AI features, benefits, limitations, risks.
- Say goodbye to writer’s block.
- Eliminate hours of writing and research time.
- Publish great content, 10x faster than competitors.
- Avoid spending thousands of dollars on hiring external copywriters.
- Feel excited about writing (and a little smug, too).
- Attract, captivate and convert more business.
- Confidently use AI to take the lead in your industry.
Freeing you up for more of the creative and strategic projects you enjoy. Or more time to sip margaritas by the pool.
Hi, I’m Simon
I’ve been a digital copywriter for over 27 years, writing for hundreds of small business owners, corporates, non-profits and mega-brands like Canva, Microsoft and PayPal.
Over the past 17 years, I’ve also trained more than 21,000 people how to use the power of words (and now AI) to inspire, captivate and persuade their online audiences.
This includes global marketing teams at Salesforce, NBC Universal, federal and state government agencies, and scores more.
So, I understand how time-consuming, energy-sapping and frustrating writing can be for many people. Even those who do it for a living.
Then, in Nov 2022, ChatGPT burst onto the scene…
…and sent the business world into a frenzy.
Having tested AI tools since 2018, I can confirm that this is not just a business, marketing and writing assistant.
It’s a persuasive communications prodigy.
ChatGPT, Co-Pilot, Gemini and Claude and other AI tools can help you create an endless stream of high-quality content for your business.
Quickly. Even automatically.
As long as you use it the RIGHT way.
Prompt templates are handy. But, alone, they won’t help you create content that’s any different to all the other people relying on those same prompts.
To stand out and make ChatGPT/AI a powerful and persuasive content partner, your team also need to understand and learn the skills, techniques and psychology of copywriting.
That’s why I’m thrilled to bring you this workshop.
I want to help your team rapidly improve their writing skills, speed and performance for today. And become communications specialists for the AI future.
I’ve helped many different clients
Big brands, start-ups, SMEs, not-for-profits, government teams and others that defy a category. Here are some of their colourful logos.
This is not just another
copywriting training session
You get 8 hours of live, tailored guidance from a
pro copywriter, AI writer and coach.
Your workshop includes:
1 x full day or 2 x half days of world-first ChatGPT copywriting training.
An abundance of relevant examples, question time and practical exercises.
A comprehensive, 90-page course reference book for every participant.
Workshop Topics – Half Day One
Module One - Engaging and Connecting with your Audiences
- How people read online today
- Understanding your audience’s problems, needs, motivations and objections
- Matching your goals with those of your audience
- How to step into your reader’s shoes every time you write
Module Two - How to Write Clear and Concise Copy and Content
- Plain language vs buzzwords, clichés and jargon.
- Developing and finding the right tone of voice with the 3Ws
- Levelling up your copy with cadence, rhythm and tone
- Handy readability and editing tools – including ChatGPT
Module Three - Using ChatGPT to Plan and Write Better Content, Faster
- Introduction to ChatGPT – capabilities, limitations
- Why you still need to understand and master web writing techniques and principles
- The most effective way to use ChatGPT to research, write and enhance content + copy
- Researching your audience, industry and competition with ChatGPT
- Prompts to help you create quality web content in minutes
Module Four - Using Psychology and Persuasive Copywriting Techniques
- 7 principles of persuasion.
- 3 irresistible persuasive copywriting techniques.
- How to use them in any marketing, corporate or government communications
- Using ChatGPT/AI to brainstorm and write copy and content that includes the principles and techniques
Workshop Topics – Half Day Two
Module Five - A Copywriter's Best Friends: Features, Benefits and Problems
- How to connect with and captivate readers using features and benefits.
- 3 magnetic copywriting formulas for landing pages, blogs, emails, social posts and print.
- Blending ChatGPT with irresistible copywriting formulas
- Applying these techniques to other communications such as reports, customer service responses and more
Module Six - Creating Powerful Content + Copy for any Digital Channel
- Mastering copy techniques and using ChatGPT and other AI tools to help you with all of the below
- Brainstorming, angles and outlines
- Headlines, subject lines, subheads, teasers, body copy, bullet points and hyperlinks.
- Magnetic opening sentences, power words and specifics.
- Techniques to help drive required action (CTAs).
- Weaving stories into your digital content.
- Engaging and accessible visual content.
Module Seven - Advanced ChatGPT Prompts and Techniques (Shhh!)
- Little-known prompts, techniques and processes that I only share with my tailored training clients and private coaching clients
- More detailed specific answers/copy
- More original and compelling copy
- More human and ‘you’ like writing
What course participants say
FAQ you might have
Where are the workshops held?
This workshop can be delivered:
- live online via Zoom/Teams
- face-to-face.
I’m based in Sydney, but run -in-person and online workshops across Australia and around the world.
Is it suitable for non-technical people?
Absolutely!
If it makes you feel better, I’m not from a tech background.
I’ve been a copywriter for 24 years and started testing AI writers back in 2018.
In the workshop, I explain everything in a non-jargony way to make it easy for beginners and people who don’t like tech-speak.
As for ChatGPT, if you can use a mouse and keyboard, you can easily show that robot who’s boss.
And, because it’s live training, you can also ask me questions or for help.
Can you guarantee results will improve?
I’m afraid I can’t do that.
However, I guarantee to equip your team with copywriting and psychology techniques and tools that have helped thousands of my training and coaching participants boost their writing speed, quality and results.
And I’ll share ChatGPT prompts and processes that can make it ever easier.
You’ll be privy to content I deliver to some of the biggest companies in the world.
And you’ll take away a 90-page course book containing all the topics we discuss. It’s a guide that you’ll be able to use for years to come.
Past participants have told me that this book alone is worth many hundreds of dollars and is their copywriting ‘bible’.
I’ll hand your staff all the copy tools, techniques and guidance. From there it’s up to them.
I can also do follow-up short sessions to see how your team are progressing and answer any questions.
If you need more assurance, read some of the testimonials from workshop attendees.
Or feel free to send me an email with any questions to simon@getthere.com.au
What times do workshop run?
The sessions are tailored to your needs.
In Australia, most clients choose:
- 2 x half days: 9am – 1pm both days
- 1 x full day: 9am – 4pm
Of course, for internationla clients, I can run the session at any convenient local time.
Hey, I’m too excited to sleep these days, anyway 🙂
Do you offer this as a group or tailored workshop for a team?
Absolutely! This training is for corporate, government, non-profit and agency teams.
It can be:
- face-to-face or online
- standard or fully tailored
- for staff of all content skill and knowledge levels
If you’re interested in discussing a group workshop, or customised training:
- send me the quick form at the bottom of the page
- get in touch on my contact page.
Like a quote for Team ChatGPT/AI Communications Training?
Call Simon for a chat today on 0414 414 151. Or send the short form below and I’ll get back to you quickly.