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ChatGPT and Copywriting Masterclass:
From blank page to performing content

Live workshop held online
2 x half-days

(Hurry, limited spaces!)

“A game-changer for my business – conversions have increased 30% in a month!”

Supercharge your copywriting quality, speed, performance (and pleasure!)

Whether you’re a content writer, marketer or business specialist, you know the importance and power of using the right words.

But crafting compelling copy and other content can be a daunting chore – especially with so much pressure to perform, and competition to outperform.

Do you ever:

  • stare at blank pages, unsure where to begin?
  • struggle to turn great ideas into engaging and persuasive copy?
  • spend hours grinding out content, but not getting results?
  • feel like you’re drowning under the amount of quality content needed?

Perhaps, you’ve already tested ChatGPT and been:

  • disappointed by bland or cliched responses?
  • impressed, but want to learn advanced techniques to get the best out of it?

If any of these questions made you nod on the inside (or scream “Yes!” on the outside), this is the training you’ve been waiting for.

Quickly write copy that delights and sells.  And get a robot to do all the hard work for you.


The ChatGPT and Copywriting Masterclass brings together proven copywriting techniques with the power of AI.

It’s made for business writers, marketers and ChatGPT users of all levels – from BEGINNER to PRO.

By the end of the workshop, you’ll have the skills, knowledge and advanced ChatGPT prompts you need to create the kind of copy you’ve always wanted to create and show off.

Plus, you’ll slash hours, even days, off creating web pages, sales copy, emails, blogs, scripts, social posts and any other marketing and business communications.

You will learn pro copywriting techniques to:

  • Emotionally connect with your readers, listeners and watchers
  • Research, plan, write and edit webpages, blogs, emails and social content
  • Convey the right messages in intriguing ways (and in your voice)
  • Apply proven copywriting frameworks and psychology to your writing
  • Sell without sounding like a cringy used car sales (wo)man
  • Gain your ideal client’s attention, interest and trust
  • Overcome buyer hesitations
  • Craft calls-to-action that increase conversions e.g. calls, joins, purchases, etc

Discover my tested ChatGPT prompts and steps to quickly:

  • Uncover insights and research that would normally take days
  • Brainstorm ideas to unlock your creativity
  • Create unique, compelling content outlines and drafts
  • Craft jaw-dropping headlines, subheads and bullet points
  • Write powerful email campaigns and subject lines
  • Watch quality blog posts be written before your eyes
  • Generate unique and irresistible social content
  • Conjure up your own powerful prompts and processes.
  • Produce pro-level images, detailed reports and even your own chatbot (without any technical knowledge)

Walk (or Zoom) away with career and content gold

  • Say goodbye to writer’s block.
  • Eliminate hours of writing and research time.
  • Publish great content, 10x faster than competitors.
  • Save thousands of $$ by not hiring copywriters or designers.
  • Feel excited about writing (and a little smug, too).
  • Attract, captivate and convert more business.
  • Become an in-demand AI content expert

Freeing you up for more of the creative projects you enjoy. Or more time to sip margaritas by the pool.

Hi, I’m Simon

I’ve been a copywriter for over 24 years, writing for hundreds of small business owners, corporates, non-profits and mega-brands like Canva, Microsoft and PayPal.

I’ve also taught more than 19,500 people how to use the power of words to inspire, captivate and persuade their online readers.

So, I know how time-consuming, energy-sapping and frustrating copy and content writing can be for many people. Even those who do it for a living.

Then, last November, ChatGPT burst onto the scene…

…and it’s sent the business world into a frenzy.

Having tested AI writers since 2018 – and teach AI Writing courses at Sydney University – I can confirm that this is not just a writing assistant, it’s a persuasive writing prodigy.

ChatGPT can help you create an endless stream of high-quality marketing content for your business.

As long as you use it the RIGHT way.

Prompt templates are handy. But, alone, they won’t help you create content that’s any different to all the other people relying on those same prompts.

To stand out and make ChatGPT a powerful and persuasive content partner, you also need to understand and learn the skills, techniques and psychology behind copywriting and marketing.

That’s why I’m thrilled to bring you this workshop.

I want to help you rapidly improve your writing skills, speed and performance for today. And become a content specialist for the AI future.

This is not just another
copywriting (or AI) course

You get 8 hours of live, personal guidance from a
pro copywriter, AI writer and coach.

Your workshop includes:

2 x half days of world-first ChatGPT copywriting training.
An abundance of relevant examples, question time and practical exercises.
A comprehensive, 90-page course book to take with you (valued at over $150).

Workshop Topics – Half Day One

Module One - Engaging and Connecting with your Audiences

  • How people read online today
  • Deeply understanding your audience’s problems, needs, motivations and objections
  • Matching your goals with those of your audience
  • How to step into your reader’s shoes every time you write

Module Two - How to Write Clear and Concise Copy and Content

  • Plain language vs buzzwords, clichés and jargon.
  • Developing and finding the right tone of voice with the 3Ws
  • Levelling up your copy with cadence, rhythm and tone
  • Handy readability and editing tools – including ChatGPT

Module Three - Using ChatGPT to Plan and Write Better Content, Faster

  • Introduction to ChatGPT – capabilities, limitations
  • Power prompting – frameworks, modes, modifiers
  • The most effective way to use ChatGPT to research, write and enhance content + copy
  • Researching your audience, industry and competition with ChatGPT
  • Prompts to help you create quality web content in minutes

Module Four - Using Psychology and Persuasive Copywriting Techniques

  • 7 principles of persuasion.
  • 3 irresistible persuasive copywriting techniques.
  • How to use them in your web, social, email and other content/copywriting
  • Using ChatGPT to brainstorm and write copy that includes the principles and techniques

Workshop Topics – Half Day Two

Module Five - A Copywriter's Best Friends: Features, Benefits and Problems

  • How to connect with and captivate readers using features and benefits.
  • Magnetic copywriting formulas for landing pages, blogs, emails, social posts and print.
  • Blending ChatGPT with irresistible copywriting formulas

Module Six - Creating Powerful Content + Copy for any Digital Channel

  • Mastering copy techniques and using ChatGPT to help you with all of the below
  • Brainstorming, angles and outlines
  • Headlines, subject lines, subheads, teasers, body copy, bullet points and hyperlinks.
  • Magnetic opening sentences, power words and specifics.
  • Techniques to help drive required action (CTAs).
  • Weaving stories into your digital content.
  • Engaging and accessible visual content.

Module Seven - Advanced ChatGPT Prompts and Techniques (Shhh!)

  • Secret prompts, techniques and processes used by leading AI copywriting engineers
  • More detailed specific answers/copy
  • More original and compelling copy
  • More human and ‘you’ like writing
  • Using new GPT4 Turbo to produce entire campaigns – research, copy, images
  • Building your own GPT app for your business inside ChatGPT
ChatGPT and copywriting course

What course participants say

Simon’s insights are not the basic AI tips you see on social media. This is about understanding how good writing works - and how to strategically use ChatGPT to develop copy that’s on point for purpose and audience. It's put more time in my day, generated amazing ideas and made me more conscious of my end goal when creating copy, content and marketing plans.
ChatGPT now knows my key projects and brands I look after. We’re working well together as a team!

Nicole Browne - Owner Media Opps & Co Director The Social Dingo

Having worked in copywriting and marketing for over a decade, I was slightly skeptical but highly intrigued! Simon's masterclass showed me how to put my existing skills to better use and create more impactful experiences for my customers and readers. The workshop was personalised, interactive and allowed me to work with new people, learn from others and apply my learnings in real time. Plus, I've got his 100+ page course handbook to refer to whenever I need it!

Aastha Sirohi - Marketing Manager - ProSpend

Simon's copywriting with ChatGPT course was a game-changer for my business. He provided a wealth of knowledge, practical techniques and an amazingly thorough workbook I consistently refer back to! His ChatGPT techniques helped me create unique prompts that convey the professionalism and authority I was looking for. I’m now generating ideas and quality drafts so much faster. And my new copy has boosted client acquisition by 30% in one month.

Kylie King

I've done many copywriting/marketing courses over the years, but none compare to Simon's. Adding ChatGPT propels it into the stratosphere! Not only do you learn the latest digital copywriting techniques, he shows you exactly how to marry them with AI to instantly get next-level results. If you don’t do this workshop, you are seriously missing out.

Teresa GratkowskiPacific Breeze Australia

What a brilliant, though-provoking and enhancing Copywriting and ChatGPT course. Simon's teaching and techniques are amazing. He even reviewed our websites and gave us creative and strategic ideas on how to use AI to drill down and create better copy.

Tania Sloan

As a lover of heart-centred communication, I’d been avoiding the AI-menace, thinking it was a soul-sucking, plagiarising road to Skynet. BUT…I’m now a huge fan because of the way Simon teaches it alongside copywriting skills and techniques. He showed us that ChatGPT is a powerful tool, whose usefulness is directly based on our own foundation of great copywriting and a true understanding of our clients.

Artemiss Keyhani - ArtemissK Clarity Coach & Copywriter

The session with Simon was mind-blowing. He’s super generous with his advice and has incredible depth of knowledge on copy, SEO, AI writing and UX for real business impact. He gave me so many actionable insights for my business.

Rachael Bailey - Lead Content Strategist, Writer & Producer

Simon's coaching sessions really helped me master my article writing craft, as well as speed writing, digital copy and using ChatGPT. His copywriting knowledge and tricks of the trade are second to none. I can't recommend him highly enough.

Lara Lee - Chef, Cookbook Author and Journalist

Simon’s 'ChatGPT and Copywriting Masterclass' was fantastic! He’s an outstanding instructor - patient and always ensuring that everyone understood the material. And I loved the level of personalised attention. I now feel so much more confident in using ChatGPT to generate copy that I can work with and resonates with my identified audience. Simon's expertise and enthusiasm for the subject were contagious, and I left the course feeling inspired and motivated to apply what I learned.

Elizabeth Le Breton - Balancing Life

FAQ you might have

Where are the workshops held?

This workshop will be delivered live online via Zoom. When you book and pay I’ll email you an invite to your sessions that contains a link to the room.

Workshop Dates: 
Workshop Times: 9am – 1pm each day (AEDT)

The break between sessions gives you time to try some of your new copywriting skills and take ChatGPT for a drive.

Then come back to the second session to ask questions and share any amazing discoveries!

Is it suitable for non-technical people?


If it makes you feel better, I’m not a tech person either.

I’ll explain everything in a non-jargony way to make it easy for beginners and people who don’t like technical things.

As for ChatGPT, if you can use a mouse and keyboard, you can easily show that robot who’s boss.

And, because it’s live training, you can also ask me questions or for help.

Can you guarantee my results will improve?

I’m afraid I can’t do that.

However, I guarantee to equip you with copywriting and psychology techniques and tools that have helped thousands of my training and coaching participants boost their writing speed, quality and results.

And I’ll share ChatGPT prompts and processes that can make it ever easier.

You’ll be privy to the kind of content I deliver to some of the biggest companies in the world.

And you’ll take away a 90-page course book containing all the topics we discuss. It’s a guide that you’ll be able to use for years to come.

Past participants have told me that this book alone is worth many hundreds of dollars.

I’ll hand you all the copy tools, techniques and guidance. From there it’s up to you.

If you need more assurance, read some of the testimonials from recent workshop attendees.

Or feel free to send me an email with any questions to

What if these times are unsuitable for me?

These are the only workshops I’ll be running for now.

Depending on demand, I may run another one in the coming months.

If you live in a time zone that doesn’t work with these session times, send me an email.

If I get enough interest from people in similar time zones, maybe we can work something out. Hey, I’m too excited to sleep these days, anyway 🙂

Do you offer this as a group or tailored workshop for a team?

Absolutely! Most of the training I deliver is for corporate, government, non-profit and agency teams.

It can be:

  • face-to-face or online
  • standard or fully tailored
  • for staff of all content skill and knowledge levels

If you’re interested in discussing a group workshop, or customised training, content me via phone or email on my contact page.

Reserve your spot and become an AI content leader
For only AUD397 (Save $300)

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