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Specialist Website Copywriting

Captivate, excite and sell more online

Web copywriting should be music to your customer’s ears

Whether you’re creating a website, email or social post, you need copy that connects with your readers, emotionally and logically, so they think, “It’s like they wrote this for me!”

With over 24 years’ experience striking chords with online customers, and closing sales for some of biggest and smallest brands on earth, I can do the talking for you.

Good website copywriting will have them at hello

You have just seconds before web readers decide to stay or go.

So, make sure every letter counts by working with a vastly experienced and proven web copywriter who can turn your great ideas into persuasive words your audience need to hear.

Have new copy on your website that:

  • wins attention from competitors
  • builds curiosity and trust
  • woos readers with powerful messages
  • turns curious prospects into devoted customers.

Web copywriter services I provide:

  • Review and plan your web content
  • Write high converting websites, newsletters, social posts and digital campaigns.
  • Elevate your SEO
  • Teach you to write copy

Why we’d be good together:

You’ll benefit from my:

  • 24 years web copywriting expertise
  • proven results for clients big and small
  • Certified Content Conversion Expertise.
  • care for your project, as if it’s my own.

Meet your website copywriter

Hi, I’m Simon. I’ll be writing your web copy.

I’ve been a digital copywriting specialist for 24 years.

Web and SEO copy, blogs, sales funnels, EDMs, whitepapers, ads, scripts, social posts – you name it, I’ve written it for:

  • SMEs and corporates
  • global giants such as Microsoft, PayPal, J&J, Cochlear, Canva, ING and Jaguar
  • charities and other non-profits
  • ad, digital and SEO agencies.

I also teach web copywriting:

  • at Sydney University CCE
  • to corporate and government teams
  • in private coaching.

I’ve written copy for many different clients

FAQS about my web copywriting services

What's the process of getting web copy written?

Here’s how I deliver your web copy and content:

  1. Discuss your needs

Contact me by phone, email or form so we can talk about your job, what you need and when you need it.

  1. Send you a quote

Once I have the lowdown, I’ll put together a quote and send it to you within 24 hours.

  1. Create a brief

Together, we’ll answer questions that paint a crystal-clear picture of your business, audience, goals and keywords.

  1. Write your web copy

While you get on with your business, I’ll conjure up sparkling copy ready for your feedback – and tweaking, if needed.

How much does web copy cost?

Every client’s needs are unique so I quote a per project price. I take into consideration your challenges and needs and the size and complexity of your project.

I base the total fee on time required for research, thinking, writing and editing. I’ll provide a detailed quote before we start. This way, you know the total fee before we start.

That price will stay the same unless you ask for additional work to be done which hasn’t been quoted for.

How long will it take to write?

It depends on the size of the project and what other jobs I’m already committed to at the time. For example, writing a blog is not as big a project as writing copy for a whole website.

We would also need to consider your needs and deadline.

Even if I’m unable to start immediately, we can discuss your job now. I can then put together a detailed proposal and, if you like it, we can schedule your project to start ASAP.

If you are in a rush, I may have capacity to do a quick turnaround (but no promises!). So, contact me and we can have a chat.

Will you do a free sample?

In a word, no. Even a short sample take time to research, write, edit and proofread before it goes back to you.

If you need proof of the quality of my work, you can check out my portfolio samples.

You’ll also find copywriting client testimonials from small businesses and some of the world’s biggest and most successful brands.

What are your payment terms?

For new clients, I ask for 50% deposit before we start, with the balance payable on completion. If a project is large or ongoing, we will discuss this on a case-by-case basis.

Once I get final approval on the copy, I’ll send you the invoice. My terms are strictly 14 days from the date of the invoice. All bank transfer details are included.

What People Say


His web writing expertise and deep understanding of our products and technology allowed us to provide a much better experience for consumers and businesses.

Thien-Lan Weber, Head of MarketplacesPayPal Australia


Simon is a fantastic copywriter who can produce creative and engaging messages, turn the complex into clear and get you results.

Bianka DemetsMicrosoft


He also helped me with the site structure. Clients and industry tell me how much they love the website. If you’re looking for fresh, edgy copy and expert help, I highly recommend Simon.

Dylan Salot, Young Mortgage Broker of the YearDivitis Finance


His copy and blogs have taken us to the front page of Google for many important keywords while perfectly fitting our fun, upmarket ski brand. With Simon, you get a great SEO copywriter who’s part of your team.

Michael Cohen, DirectorBlue Powder Travel


He easily translated my ideas to target and capture my audience. In two weeks, I was on the first page of Google and memberships increased 115%! If you want great service, more sales and a delightful person to work with, talk to Simon.

Samantha JayneRelationship Expert & Dating Coach


He’s been like an extension of the team, immersing himself to really understand what we do. His contribution has been tremendous and I recommend Simon to anyone looking to partner with a true talent.

Jagan Lamb, Marketing ManagerSnap Printing and Graphic


He always makes me feel reassured because he cares about your brand as much as you do. That’s why I keep calling on his blog content writer services at different companies I work with.

Tricia Tselepi, Marketing ManagerDigiGround

Need web copy that captivates, persuades and sells?

Call Simon on 0414 414 151 to discuss your needs. Or send the short form below and I’ll get back to you quickly.

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